Seo & Sem Manager

Who We Are:

CannaPlanners is a Burlington, VT-based creative design and WordPress development agency specializing in digital marketing, brand building, and UX strategy for the emerging cannabis Industry. Our clients consist of start-ups, adult and medical cannabis dispensaries, e-commerce businesses, hemp farmers, CBD and Canna Brands, and B2B service providers. Over the years, we've helped businesses improve customer service, market their products and attract new customers.

Our mission is to normalize the emerging cannabis Industry through beautiful design and professional web services. We’re proud of the work we do!

About the Job:

We’re currently looking to add a new SEO/SEM Account Manager to our fun, energetic team. Help us develop & implement successful local SEO & PPC campaigns, as well as content & page-building strategies for dispensaries and cannabis brands!

This role is an SEO/SEM Account Manager, so you’ll be interacting directly with clients on a regular basis. Additionally, you’ll continue to advance your SEO/SEM skills by creating new strategies, researching competitors, and working directly with our Digital Marketing Team. We have retained nearly one hundred clients in under 4 years by providing exceptional customer service.

What You’ll Be Doing:

• Managing monthly SEO & SEM client accounts
• Facilitating bi-weekly strategy & reporting calls with clients
• Developing & implementing quarterly content strategies for each client you manage
• Ongoing optimization of existing branded & non-branded PPC campaigns
• Coordinating writing requests with our writing team
• Proofreading & publishing content with help from the team. Sending to clients for approval where necessary
• Coordinating with Email Marketing Specialist & other team members where necessary
• Facilitating all client communication, responding to emails in a timely fashion, providing outstanding customer service

You Are:

• Organized
• A Creative problem solver
• Well-spoken

Must Haves:

• Attention to detail
• Customer Service Experience
• Willingness to try new things & think outside the box
• Ability to analyze data & deliver insights based on metrics in:
• Google Analytics 4
• Google Search Console
• Google Adwords

Nice to Haves:

• Helps if you are a good writer
• Also helps if you have industry-specific marketing experience

Compensation:

• $60k-$75k salary
• Unlimited PTO + 11 federal holidays
• Health, dental & vision benefits
• Flexible work schedule (make your own hours as long as you schedule client calls at reasonable times)
• Remote work and/or in-office work in Burlington, VT

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• SEO: 1 year (Required)
• SEM: 1 year (Required)
• Customer service: 1 year (Required)
• Google Search Console: 1 year (Required)

Work Location: Hybrid remote in Burlington, VT 05401