Seo And Google Analytics Expert

Job Title: SEO and Google Analytics Expert

Company: Pure Roots Cannabis

Job Type: Part-time

Pure Roots is a cannabis company dedicated to providing premium non-remediated cannabis throughout the Michigan Cannabis market. We offer our customers the purest flower in Michigan and a safe, smooth, and healthy smoking experience. As we continue to expand our operations team, we are seeking a talented SEO and Google Analytics Expert to join our team.

Job Summary: As our SEO and Google Analytics Expert, you will play a critical role in optimizing our online presence and driving organic traffic to our website. You will be responsible for developing and implementing effective SEO strategies, conducting keyword research, monitoring website analytics, and providing actionable insights to improve our online performance. Executing on collecting and sorting data on market trends and traffic that comes through all of our available marketing platforms. This position requires a strong understanding of SEO best practices, proficiency in Google Analytics (GA4), and the ability to stay up-to-date with industry trends and algorithm changes.

Responsibilities:

• Develop and execute comprehensive SEO strategies to improve organic search rankings and increase website traffic.
• Perform keyword research and optimize website content to target relevant search terms.
• Conduct on-page and off-page SEO optimization, including meta tags, headers, URL structure, and link building.
• Monitor website performance using Google Analytics, identify trends, and provide recommendations for improvement.
• Analyze and report on SEO metrics, including organic traffic, keyword rankings, and conversion rates.
• Stay updated with industry trends, search engine algorithm changes, and best practices in SEO and Google Analytics.
• Collaborate with the marketing team to ensure SEO alignment with overall marketing and business objectives.
• Keep track of competitor SEO strategies and implement effective countermeasures.

Requirements:

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Proven work experience as an SEO and Google Analytics Expert, preferably in the cannabis industry or a similar highly regulated industry.
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Proficiency in using Google Analytics, Google Search Console, and other relevant SEO tools.
• Strong analytical skills and the ability to translate data into actionable insights.
• Experience in conducting keyword research, on-page and off-page optimization, and link building.
• Familiarity with content management systems (CMS) and website development principles.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Self-motivated and detail-oriented, with the ability to manage multiple projects and prioritize tasks effectively.

To Apply: If you meet the requirements and are excited about joining our team at Pure Roots Cannabis, please submit your resume, along with a cover letter highlighting your relevant experience and achievements. Additionally, include any notable SEO or Google Analytics projects you have worked on.

Job Types: Full-time, Part-time

Pay: $25.00 - $35.00 per hour

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

Schedule:

• 4 hour shift
• 8 hour shift
• Monday to Friday

Experience:

• SEO & Marketing Analytics: 2 years (Preferred)

Work Location: Hybrid remote in Birmingham, MI 48009