Senior Social Media Marketer

Picture This:

A brand new era of workflow for visual storytelling is being born by way of the cloud and machine learning. For decades, creative storytellers have been using workflows that are traditionally a manual process. Strada aims to change that by ushering manual processes into advanced automation so storytellers across every market segment can leverage the biggest advancement in content creation technology since the Internet. Strada is an AI powered cloud platform that automates, simplifies, and speeds up tasks required to create content. Early adopters of Strada are going to need help as they stretch themselves to deploy an entirely new way of working. You are the person who wants to empower them with insight, knowledge, and experience so they can create their content in a way that is faster, flexible, and fun.

Who Are We?

Brothers Michael and Peter Cioni recently left their roles at Adobe and Netflix to launch their second startup together. They are seasoned pioneers in the emerging entertainment technology space.

What we are building is not your average company – we're assembling a dynamic team of “technatives'' united by a shared belief in the transformative power of artificial intelligence and workflow automation for content creators. Imagine a workplace where the worlds of media and technology collide, where imagination knows no limits, and where every day brings new opportunities to make a lasting impact. With your help we are going to reinvent the creative process with an entirely new way of working in the cloud and leveraging AI to drastically accelerate, enhance, and improve user workflows.

Who Are You?

As a Senior Social Media Marketer at Strada, you will be responsible for defining and implementing a Social Media strategy and plan. You will help influence our voice within the community, manage and oversee our Social Media channels, play an integral role in helping shape our value proposition and reputation, and assist in developing our brand in a way that positively impacts existing and potential customers. Strada is seeking a highly motivated, creative self-starter who can multi-task and work across various platforms in a fast-paced environment.

You’ve had experience interacting with the public through Social Media platforms. Some of your day-to-day will include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online. This role is responsible for creating daily original content (Instagram stories, Social Media feed posts etc.) that relates to our audience. You’ll create content that educates and makes the public aware of our products and services. You’ll directly engage customers and create a clear call to action that converts engagement into sales. You must be able to work independently and creatively, while also staying up-to-date with industry trends in the Media and Entertainment, Brand, and Agency video production segments.

You’ll be a key driver in shaping and delivering content that elevates the brand, satisfies customer needs and accomplishes company objectives.

Key Responsibilities

• Develop, implement and manage our Social Media strategy

• Define most important Social Media KPIs

• Manage and oversee Social Media content

• Measure the success of every Social Media campaign

• Stay up to date with latest Social Media best practices and technologies

• Use Social Media marketing tools

• Write copy and work with our Founders to ensure content is informative and appealing

• Monitor SEO and user engagement to suggest content optimization

• Communicate with industry professionals and influencers via Social Media to create a strong network

Qualifications and Requirements:

• 5+ years experience working as a Social Media Marketer, preferably in the tech or video industry

• Familiarity with industry-standard production and post production tools that customers use, such as basic camera knowledge, NLEs and DAWs or similar tools

• Experience defining Social Media strategy to improve brand awareness and grow impressions

• Excellent knowledge of TikTok, Instagram, Facebook, X/ Twitter, LinkedIn, Pinterest, Google+ and other similar platforms

• Understanding of SEO and web traffic metrics

• Good understanding of Social Media KPIs

• Team player who can collaborate with teams and stakeholders, including Product Management, Engineering, Marketing, and senior leadership

• Proficient in industry-standard collaboration tools (e.g., Notion, Slack, G-Suite)

• Attention to detail with the ability to deliver high-quality work under tight deadlines

• Strong organizational and time management skills with the ability to prioritize multiple projects without oversight

• Willingness and understanding that working in a startup means you’ll certainly wear a lot of hats!

If you live in the Los Angeles area and are passionate about Social Media and post production workflows, we would love to hear from you! Join our team and contribute to the exciting world of content creation using AI and the cloud!

Compensation:

We believe in recognizing the invaluable contributions of our team members, especially at the beginning. We have already secured early-stage funding and are able to offer a salary with equity options, allowing you to play a major role in the company's success and growth. We also provide a benefits package that includes health insurance, retirement plans, and vacation allowances. Even though we are an early-stage startup, we want you to thrive both personally and professionally, so getting in early can unlock a future where your talent and commitment are recognized and rewarded.

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.

The posted salary range is for candidates based in and willing to work in-person from our office in Los Angeles, California.

Compensation Range: $80K - $100K