Senior Social Media Manager

Who We Are

HODINKEE is the foremost destination for all things in the world of horology, making watches and information about them accessible to all. Now is an exciting time to join our growing team of creative professionals who are passionate about collaborating on unique projects and providing an outstanding experience for an avid community of watch enthusiasts. Our team consists of editors, designers, engineers, customer experience specialists, operational wizards, and so many other key players who have helped cement HODINKEE's position as the most trusted source for watch news and products.

At its core, HODINKEE's goal is to bring its readers and consumers the best in wristwatches in a way that is approachable, authentic, and honest.

By joining our exceptional HODINKEE team, you can help transform the watch industry by delivering a unique, superior, and customer-first experience.

As Senior Social Media Manager, primary responsibilities include Creating, managing, and executing Social Media campaigns that engage and build the audience of HODINKEE. The Senior Social Media Manager will work closely with the Marketing, Editorial and PR teams to ensure that the Company's message is consistent across all Social Media platforms.

What You'll Do

In this role, you will

Be A Watch Content Superstar

• Focus on social content creation with a deep passion and acute sensitivity in watchmaking, sports, cars and popular culture. Be able to create and produce captivating and entertaining content that reflect Hodinkee's value and standard.
• Plan and execute monthly content strategy across Instagram, Facebook Group, Twitter, Linkedin based on engagement, performance, and branding. Combine a deep understanding of the target customer and brand positioning with engaging content.
• Proactively produce and own a social-alone content planning calendar, and to propose and communicate with the managing editor on a weekly basis.
• Proactively produce and manage a calendar of watch anniversaries, cultural millstones and key launches, to inform daily Social Media content planning and align with the industry standard.
• Independently propose minimum 2 watch spotting pieces per week, proactively propose to the managing editor for review and publishing.
• Storytell through compelling content both photography and videography - that drives high-value engagement from the audience and grows followers.

Conduct and Communicate Reporting and Analytics

• Be able to conduct weekly content performance reporting + key insights and execute campaign-specific reports.
• Proactively produce and communicate @hodinkee account's performance reporting with key stakeholders and the editorial team on the weekly editorial rundown meeting, and share data-informed content planning recommendations.
• Closely monitor high-performing archival editorial content, and produce social content to resurface them on a daily basis on Social Media via desirable designed formats, in order to drive website traffic.
• Able to identify relevant social, and ecommerce industry trends for in-the-moment content creation opportunities.

Collaborate Internally & Externally

• Report into the SVP of Marketing and collaborate with multiple teams across the organization including Editorial, Brand & Digital, Marketing, E-Commerce and Creative to deliver an effective content Social Media strategy to meet Hodinkee's business objectives.
• Be a natural people-person able to interact with the Hodinkee Community, customers and communities online, while ensuring brand tone, voice and personality are consistent and elevated.
• Able to identify relevant social, and ecommerce industry trends for in-the-moment content creation opportunities.

Who You Are

Soft Skills

• Strong integrity and work ethic. Trustworthy and reliable. Carry a can-do spirit and a No task is too small attitude.
• Professional and mature. Comfortable of being held accountable for managing multi-million audience platforms.
• A team player and quick learner. Agile, adaptable and open to feedback.
• Be keenly culturally aware of what's happening with the watch world and reflect that insight and cultural awareness into daily content planning.
• Be a self-starter in content planning and production, instead of fully relying on the Editorial ROS for Social Media content planning.
• Be a proactive communicator and team player, to propose, discuss and review content creation plans with the managing editor on a daily basis.
• Able to multitask and navigate ambiguity.
• Can travel if needed.

Hard Skills

• Typically requires 5+ years of related experience.
• Bachelor's degree in Marketing, Communications, Advertising, Visual Arts & Design, or a related field.
• Graphic and video editing skills are a must. Expert in Photoshop, Figma, and video editing tools. Photography and videography production experience and capabilities are a plus.
• Strong knowledge of Social Media platforms and their respective audiences.
• Experience with Social Media management tools such as Sprout Social.
• Strong analytical skills to measure the effectiveness of campaigns and adjust strategies accordingly.

HODINKEE provides a fast paced, dynamic culture where you can excel in your career while still maintaining a work life balance. Ideal candidates are comfortable navigating challenging forces in a fast-paced environment with significant change; employing only the most effective processes which will enable the organization to innovate and grow.

At HODINKEE, diversity, inclusion & belonging are valued at our core, sparking, and enabling us to do good for our associates, customers, and communities. We nurture an environment that attracts and develops talent from all backgrounds and experiences and empower our associates to do great work by creating a culture that values diverse perspectives, fosters collaboration, and encourages innovative ideas and is routinely recognized as one of the best companies to work. Successful employees at HODINKEE embrace new challenges, generate new insights, drive high-impact results, motivate others, create followership, and maintain a high bar for success, while fostering an environment of trust, collaboration, and accountability.
HODINKEE is proud to be an Equal Employment Opportunity Employer.

(Note: If you are invited to interview for a position with us and you require a reasonable accommodation during the interview process, please inform your recruiter that you will need a reasonable accommodation and identify the accommodation, if possible, when you are contacted to schedule an interview).