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Form of workDo you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!
Open to canddiates anywhere in the greater United States
SUMMARY:
Responsible for leading the U.S. Health Care Practitioner (HCP) professional strategy for REXULTI Major Depressive Disorder (MDD) and executing HCP strategy and marketing activities, in collaboration with the alliance partner and Assoc Dir Marketing. Responsible for helping to drive HCP engagement and utilization of REXULTI through development of promotional tactics and initiatives for the field sales force. This person keeps a keen eye on brand performance and contributes to ensuring the team meets or exceeds sales and profit goals. This individual effectively executes HCP initiatives/resources through influencing Lundbeck cross functional partners and alliance colleagues. In this role it will be important to proactively engage cross-functional stakeholders in medical, sales ops, market research, analytics, sales training and field sales leadership. This individual also coordinates and leads development of regional and national sales meeting content and execution of brand strategy at these meetings across marketing, training, and medical. This individual also drives critical strategic projects.
ESSENTIAL FUNCTIONS:
Marketing Strategy
- Leads, under guidance of Marketing Lead the development of the MDD brand strategy for U.S. HCPs for REXULTI by utilizing sound marketing principles and available market research
- Works closely with sales and brand leadership to monitor brand performance and drive optimizations to increase revenue and achieve overall brand success
- Proactively considers/identifies new strategies, tactics and vendors to challenge the team’s thinking and raise the level of performance
- Partners with outside agencies to develop HCP strategy and manage the promotional tactics
Marketing Execution
- Manages day-to-day brand budgets related to work stream, and ensures on-time delivery within budget
- Drives development and implementation of HCP promotional materials
- Drives development of selling tools for the sales force and coordinates with training to ensure all field account managers are trained
- Functions as the primary brand team liaison with the sales force and sales operations functions
- Drives organization and planning for the brand around field regional and national sales meetings
- Develops and executes advisory boards and consultant meetings where outputs link to HCP professional strategy and tactic development
- For all initiatives, whenever possible, establishes ways to measure impact, reports results, and adjust plans accordingly
- Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review process
- This role will lead future LCM HCP Execution
Cross-Functional Collaboration and Influence
- Partners closely with marketing and cross-functional teams to develop all brand strategies and tactics
- Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable
- Ensures Lundbeck’s needs and POV are represented in alliance interactions, cultivating trust and respect, and asserting when necessary
- Implements promotional materials and activities by providing appropriate direction to sales training and the field organization
- Develops cross-department support of the brand by coordinating with field sales leadership, sales training, market research, medical affairs, public relations/advocacy, digital and sales force effectiveness
- Collaborates and communicates directly with the following groups to ensure all are aligned: brand leadership, sales leadership, sales training, sales teams and other cross-functional partners
- Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans, and obtain concept buy-in before developing new initiatives
REQUIRED EDUCATION, EXPERIENCE and SKILLS:
- Accredited Bachelor’s degree
- 6+ years sales, marketing or other relevant commercial experience
- 4+ years pharmaceutical, medical device, biotech or healthcare experience (ie. agency supporting one of these industries)
- Demonstrated ability to influence others and build consensus
- Demonstrated relationship development with the ability to work effectively both independently or within a cross-functional team
- Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
- Excellent communication and presentation skills
PREFERRED EDUCATION, EXPERIENCE and SKILLS:
- 2+ years brand marketing experience within the pharmaceutical industry or other related healthcare industry
- MBA or Master’s Degree
- Experience selling or marketing mental health products to psychiatrists and/or PCPs,
- Expertise with both development of brand strategy and execution of a strategy at the tactical level
- Experience managing third-party vendors/agencies, keeping them on-time, in budget and ensuring that their activities are aligned with brand strategy.
- Experience working within a Strategic Partnership/Co-Promotion
- Experience developing, implementing and optimizing marketing plans
- Experience with OPDP and FDA requirements
- Field sales experience preferred
TRAVEL
- Willingness to travel up to 30% domestically. International travel may be required.
The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies and proficiency for the role. Salary Pay Range: $155,000 - $185,000 and eligibility for a 15% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site. #LI-LM1, #LI-Remote
Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.
Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.
Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.
