Address
Form of workWe believe that great healthcare is an essential safeguard of human dignity.
At Laborie, we know the work we do matters – it’s what fuels our motivation and contributes to our success. If you’re ready to make a positive impact in the lives of patients across the globe, we’d like to meet you.
We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We’re not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.
Who We’re Looking For:
As a key member of the Global Marketing team, the SeniorProduct Manager will be responsible for launching Optilume BPH in the U.S., including defining the global product strategy and roadmap, executing patient and physician awareness marketing activities, and providing ongoing support for the Optilume BPH portfolio.
About the Role:
- Lead and initiate planning and market preparation for the Optilume BPH product launch in the United States, including positioning, messaging, segmentation, targeting, development of physician and patient support tools, promotional programs, and monitoring of post-launch metrics.
- Manage product portfolio expansion concepts through the phase gate process, monitor post-launch metrics with full ownership for campaign success.
- Develop marketing support materials including product images, sales aids, economic models, and digital ads to be leveraged by the US and regional teams.
- Partner with internal teams to align on the overall marketing strategy, product messaging, product promotion, training and education programs, conference strategy, and tactical execution for Optilume BPH.
Minimum Qualifications:
- Bachelor’s Degree in Business, Marketing, Public Relations, or Communication.
- Minimum of 8 years of related experience and working in medical device or pharmaceutical is required.
- Ability to analyze market data and understand market trends.
- Strong verbal and written communication skills, the ability to influence others, and ability to effectively communicate marketing plans and strategy.
Why Laborie:
Our Mission every day is to operate as a world-class specialist medical company making and advancing technologies that preserve and restore human dignity. We do that today by helping people with pelvic and gastrointestinal conditions live normal lives, and by helping mothers and babies have safe deliveries.
- Paid time off and paid volunteer time
- Medical, Dental, Vision and Flexible Spending Account
- Health Savings Account with Company Funded Contributions
- 401k Retirement Plan with Company Match
- Parental Leave and Adoption Services
- Health and Wellness Programs and Events
Laborie provides equal employment opportunities and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Laborie is committed to providing access and reasonable accommodation in our services, activities, education, and employment for individuals with disabilities.
