Senior Media Analyst Paid Social

About Hawke Media

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

Job Summary

The Sr. Media Analyst, Paid Social participates in all aspects of clients’ Paid Social media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.

Job Responsibilities

• Create, implement, track, analyze and optimize Paid Social campaigns in Facebook/Instagram, Pinterest, Snapchat, TikTok and other social platforms.
• Develop and employ successful campaign, audience and creative strategies to hit target acquisition goals and efficiency metrics.
• Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
• Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.
• Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.
• Provide consistent and effective support to Manager level and above on forecasting and new business opportunities.

• 1.5+ years’ directly related Paid Social Campaign Management (Facebook/Instagram, Pinterest, TikTok, etc.) experience.
• Exceptional quantitative skills and aptitude including advanced Excel skills.
• An enthusiasm for learning about Paid Social Media Marketing on a fast-growing, thriving team.
• Exceptional analytical skills to measure the success of the Paid Social programs and to expand upon that success.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.