Senior Media Analyst

Senior Media Analyst

Digital Marketing Agency

Hybrid, Manhattan

$130,000 - $150,000 Total Compensation

THE COMPANY:

We're currently partnered with a Creative Digital Marketing Agency based in New York that is bringing on a Senior Media Analyst to their already established marketing analytics function.

The ideal candidate has a solid knowledge of all marketing and paid media channels and marketing technology stacks and their respective roles in an effective, performance-based marketing mix, recommending ways to capitalize on customer intent

THE ROLE:

• Create, maintain and improve data models, learning agendas, measurement plans, reports and dashboards to inform strategic business decisions.
• Monitor ad performance on a daily basis to flag opportunities.
• Educate the Team on addressable media, KPIs and best practices across platforms.
• Performance tests such as A/B testing on digital platforms/campaigns.
• Implement, maintain, and scale effective data solutions.
• Develop dashboards and reports for various internal/external teams + senior stakeholders.

YOUR SKILLS AND EXPERIENCE:

• Bachelor's degree in business, marketing, advertising, or related field preferred.
• Detailed experience leveraging and evaluating media analytics from multiple activation platforms.
• Knowledge and experience using digital analytics platforms such as Google Analytics.
• Commercial experience leveraging SQL, MS Suite, and a best of breed data visualization tool such as Tableau, Looker, PowerBi or Data Studio.
• Prior experience working with statistical concepts and understanding of the area.

THE BENEFITS:

As a Senior Media Analyst, you can earn up to $150,000, along with industry-leading benefits.

HOW TO APPLY:

Please register your interest by sending your resume to Ella Lederer via the apply link.

KEYWORDS

Digital Analytics, Data Analytics, SQL, Google Analytics, Tableau, Campaign Analysis, Web Analytics, Marketing Analytics, Media analytics, Media analyst, Paid media, Advertising, Power BI, Tableau, Excel, Looker