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Form of workThe Center for Data and Insights (CDI) is the centralized team of data engineering, BI, analytics, and data science experts, passionate about servicing Crunchyroll with certified reports and insights! The mission of the group is to inspire, support, and guide our partners to be data-aware as we build a system to discover insights and act on them.
We are looking for a hands-on Senior Marketing Science Analyst with experience understanding data, tracking business trends, and storytelling to join the Center for Data and Insights team. You will report to the Head of Marketing Science and Analytics, and will collaborate with data engineers, campaign managers, and marketing leaders to investigate campaign trends, build business insights, and recommend proactive measures to promote better decisions every day. You are a service-minded, empathetic partner who will be motivated by the opportunity to be the primary in-house insights consultant for the marketing leadership team by building and supporting all decision engines that inspire brand and marketing campaigns.
About You:We get excited about candidates, like you, because...
- 5+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization
- 3+ years of experience in writing complex SQL queries, experience in marketing data automation
- 3+ years of experience with data visualization tools like Tableau, Superset, etc.
- Understanding of install and user-level paid campaign tracking to support multi-touch attribution through UTMs and MMP data for all major marketing channels
- Proficiency in data analysis, including defining critical metrics, statistical and predictive modeling concepts, descriptive statistics, and experimental design
- Experience in Marketing analytics tools like Google Analytics, Adjust, Braze, Branch, etc.
- Experience working with large datasets (Terabytes of data/ billions of records)
- Expertise in measuring marketing performance against lifetime value metrics
- Outstanding teamwork skills: Experience working across a globally matrixed organization.
- You can tell stories about complex data patterns
- BS in Statistics, Computer Science, Information Systems, or a related field
- Partner with Branch/Adjust MMPs, direct response, and media buying agencies to develop campaign measurement of integrated marketing campaigns, including TV, OOH, Digital, and Social Media across multiple businesses (theatrical, streaming, e-commerce, etc.)
- Evaluate media measurement using MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and Incrementality A/B Testing
- Lead and develop testing roadmaps, measurement plans, KPI & KLI reporting based on set marketing goals linked to important campaigns and always-on digital marketing tactics
- Connect ideas into cohesive, well-grounded recommendations, using creative, structured, and analytical thinking with the help data visualization
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
