Address
SalaryWork mode: Hybrid Preferred, Remote Considered
Onsite Location(s): Maple Grove, MN, US, 55311 Maple Grove, MN, US, 55311
Additional Locations: US-MA-Marlborough; Remote
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
The Senior Marketing Program Analyst will be responsible for analyzing and interpreting data to derive insights aimed at developing strategic marketing plans and activation programs. They will create measurement strategies, plans, and reports for integrated commercial programs, ensuring they are aligned with the overarching marketing objectives of the WATCHMAN franchise.
In this role, the incumbent will evaluate the effectiveness of key marketing initiatives and campaigns, distill essential insights, and collaborate with cross-functional teams to communicate pertinent findings and recommendations to internal stakeholders. The ideal candidate will serve as the subject matter expert in program, campaign, and audience analytics, providing consultation to corporate and divisional teams such as Digital Marketing, Integrated Marketing Communications, Product Management, and Digital IT/Data to ensure that all programs are equipped with appropriate measurement strategies. Additionally, the role will involve analyzing programs and campaigns targeting patients and healthcare professionals in alignment with business goals.
Individuals residing within a commutable distance of our Maple Grove, MN, or Marlborough, MA offices will work a hybrid arrangement. For candidates beyond a commutable distance, remote work may be considered, with the condition that the selected individual adheres to Central Time Zone working hours.
Your responsibilities will include:
- Analyzing data from multiple sources, including digital marketing channels (email, search, social, etc.), digital products (web-based), and third-party data sources (e.g., claims data, Census, etc.), identifying trends and insights to improve customer interactions, program performance, sales impact, and testing opportunities.
- Monitoring key metrics and generating daily, monthly, and quarterly reports, as well as critical ad hoc reports that measure the impact of marketing levers, drive strategy, and contribute to improved performance of future activations.
- Leading forecasting analyses for both patient and physician programs to establish specific goals, such as leads, revenue, and ROI.
- Developing and executing measurement plans for testing key campaigns and digital programs.
- Identifying and interpreting data, formulating insights, and successfully communicating actionable recommendations and implications to core teams.
- Analyzing audience data to derive segmentation insights and managing audience targets for Marketing Programs.
- Developing attribution models to help the team better understand which integrated communication tactics have the greatest impact.
- Partnering with Digital IT and agencies to ensure the technical aspects of all digital programs are set up and tagged properly for measurement.
- Contributing to operational improvements to maximize efficiency and leading the development of new reports, dashboards, and processes.
- Staying up to date with the latest analytics and marketing best practices.
- Ensuring data practices adhere to privacy-first principles.
What we are looking for in you:
Minimum Qualifications:
- Bachelor’s degree in Statistics, Economics, Marketing, Business Administration, or another related field.
- 5+ years of experience in an analytical role within Marketing, Finance, or a similar functional area.
- Demonstrated expertise in applying mathematical concepts and analytical techniques to complex business problems, including data analysis, statistical modeling, and problem-solving.
- Proficiency in advanced marketing analytics techniques for addressing business challenges, such as lead scoring, attribution modeling, and media mix models.
- Strong familiarity with CRM and Analytics tools including Salesforce Sales & Marketing Clouds, Google Analytics, Tableau, Excel, SEMRush, or equivalent platforms.
- Intermediate proficiency in SQL programming, Google Tag Manager, and Observepoint.
- Knowledge of digital business operations and comprehension of typical loyalty, retention, and digital KPIs/quantitative metrics.
- Previous engagement in the measurement and analysis of lead generation and lead nurturing programs.
- Proven ability to prioritize tasks and handle multiple initiatives concurrently, even with minimal supervision.
- Demonstrated experience maintaining accurate records, following processes meticulously, and attending to details with precision.
- Ability to identify opportunities for process enhancement, propose new solutions, and implement changes that positively impact business operations.
- Demonstrated expertise in extracting, mining, and synthesizing data into narratives for business partners with varying levels of technical knowledge.
Preferred Qualifications and Competencies:
- MBA or advanced degree in a related field.
- Proficiency in R/Python programming.
- Experience with Snowflake, Google BigQuery, or similar databases.
Requisition ID: 579196
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
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Nearest Major Market: Minneapolis
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