Senior Marketing Director

We are hiring a Marketing Director who will be responsible for setting the strategic direction of Andgo’s marketing efforts. This role will be responsible for optimizing our go-to-market strategy in US Healthcare. Key activities include enabling our sales team with differentiated messaging and creating engaging customer success stories. This role will include close collaboration with our Sales, Product, and Customer Experience teams.

Andgo is a venture-backed growth company working to redefine the landscape of healthcare staffing. Our mission is clear: to automate and streamline staffing workflows for hospitals, seamlessly filling urgent vacancies caused by unforeseen absences among healthcare workers. With a well-established presence throughout Canada, our focus is now on further expanding into the US Market. This is where you come in.

What you bring to the team

• Visionary storytelling, strong communicator written and verbal.
• Understanding Enterprise SaaS marketing and US Healthcare.
• You can roll up your sleeves and create high-quality work.
• You are a builder who is excited by the opportunity to help solve the biggest pain point for US Hospitals: The nursing shortage crisis.
• You are resourceful, curious, courageous, and agile.
• You work efficiently across teams and can manage multiple projects.
• You are an energetic, upbeat, highly motivated self-starter.

What you’ll be doing

• Strategic Leadership: Developing a marketing vision and plan, building and coaching a team that has a test-and-learn mentality and can become deep experts on the market.
• Demand Generation: The ultimate goal is to build out our pipeline in close coordination with Sales. This will be done through education, brand awareness, creating credibility in the market, and developing nurture campaigns.
• Enablement: Equip our sales team with compelling messaging, leveraging customer success stories, and empowering them to showcase our product effectively. Collaborate with the sales team to refine strategies that enhance their effectiveness in the demand generation and sales process.
• GTM strategy, positioning, and messaging: Familiarize yourself with our competitive landscape to effectively position our product in the workforce management market, providing our sales team with a competitive advantage in both demand generation and overall B2B sales efforts.
  
• Customer Advocacy: Create and implement a customer advocacy program that not only fosters positive experiences but also strategically leverages satisfied customers in our demand generation efforts.

The ideal candidate

• 5+ years of experience in Enterprise SaaS marketing or related fields.
• Showcase a strong background in developing and implementing strategic marketing initiatives, with a specific focus on demand generation, growth hacking, and B2B sales support.
• Experience working with US enterprise hospitals in staffing and knowledge of workforce management software space.
• Visionary storyteller and effectively conveying customer success stories. Success crafting narratives that drive impactful demand generation campaigns.
• Proven success in implementing account-based marketing strategies.
• Ability to manage multiple and competing objectives with a demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines.
• Proven track record of developing and executing successful product marketing strategies tailored to the US hospital industry
• Familiarity with marketing automation tools and analytics platforms.
• Creativity and the ability to generate innovative marketing ideas to engage B2B customers.
• A positive attitude, adaptability, and the ability to thrive in a dynamic and innovative environment.

Work with us!

• Remote-friendly (Canada & US)
• Certified Great Place to Work
• Health & dental benefits
• Professional development budget
• 4 weeks of vacation
• Flexible Hours
• 10% Time: work-related side projects of your choosing
• Great team members
• Opportunity to make an impact in Health Care

**If you feel like you might not possess all the qualities we are looking for, we still want to hear from you! We believe in growing talent and building a diverse team that values growth and personal development.**

About Us

Simplifying complex interactions, Andgo facilitates communication for unplanned, immediate need vacancies and planned absences, ensuring the right person is in the right shift at the right time. We believe that we, as a team, work best when we work closely together, and when ideas can be exchanged in an open and honest manner. We want our team to understand the “why” of the work they’re doing, and how it fits into the overall picture of Andgo as a product and business.

Andgo Culture

The culture at Andgo Systems is by D.E.S.I.G.N.

• Does the right thing. We are intentional and deliberate in determining the right course of action. We do what’s right, not what’s easy, even when no one is looking.
• Exhibits a growth mindset. We invest in ourselves, seek knowledge, and are open to change in order to lift our team. What got us here is not going to get us there.
• Shows authentic self. We bring our whole selves to work. We have fun, support each other, and contribute positively to our shared culture. We are curious, not judgmental.
• Innovate & iterate. We thoughtfully experiment and dive into the unknown, knowing that even when we ‘fail’ it moves us forward.
• Good people help first. We have a service-first mentality, whether it’s helping a co-worker or a customer. We listen empathetically and add value to every interaction.
• No ego. We give and receive feedback in an open and honest manner. We understand feedback is an important process of improvement and we are willing to change our views when presented with new information.

These shared core values are how we hire, review, reward, and recognize our team, so it’s important that you share these values in order to be a part of the Andgo team.