Senior Marketing Analyst

Summary

SENIOR MARKETING ANALYST

 

AMP is seeking an ambitious and curious critical thinker to join our growing Analytics team. Candidates should have a passion for data analysis, critical thinking, and storytelling. The Senior Marketing Analyst will work on the front lines of our practice - preparing data for analysis, analyzing data, collaborating with team members to craft meaningful stories, and helping to build reports for clients. This person will ideally become a trusted expert regarding their clients' marketing performance data and will be asked to help team members across functions with accessing and interpreting results. They will work closely with an Analytics Manager to develop their skill-set while ensuring that we deliver an accurate, context-rich, and useful output to our clients.

 

 

Requirements/Skills:

 

• At least 3 years of marketing analytics and business intelligence experience, with an emphasis on media and marketing measurement.
• Experience with at least one data visualization tool (e.g. PowerBI Tableau, Looker) is a plus. This includes both the data visualization component of dashboard development and backend data preparation and aggregation. 
• Experience with a digital analytics solution (e.g. Google Analytics, Adobe Analytics, DoubleClick, Sprout Social, Facebook Business Manager).
• Fluent in Microsoft Excel for data manipulation and analysis.
• Intellectually curious, analytical, and passionate about data.
• Excellent verbal and written communication skills to interpret and present business value to our clients.
• Experience with a tagging solution (e.g. Google Tag Manager, Tealium) is a plus.
• Experience with web analytics is a plus.
• Experience with relational database programming languages (e.g. SQL) and statistical tools (e.g. SAS, SPSS, Python) is a plus.
• Agency or brand marketing experience is a plus.

 

Responsibilities:

 

• Extract, clean, and integrate data from disparate data sources - helping to build and design reports that inform, educate, and engage our clients.
• Provide initial analyses of target consumer behavior, conversion data, and consumer journeys. Present to internal teams and clients with recommended strategies across marketing channels to continuously improve campaign performance.
• Support internal teams by identifying the "what" and explaining the "why" found in data trends, building actionable insights from the work.
• Collaborate across functional teams (e.g. Media, Creative, Tech) to identify opportunities for both client optimization and internal improvement.
• Help to build presentations and other client-facing documentation.
• Participate in the creation of our clients' measurement strategies, including KPI selection, data capture requirements, measurement frameworks, and data visualization.

 

About AMP Agency

 

AMP Agency is a full-service, integrated marketing agency with locations in Boston, New York, Chicago, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

 

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

Essential Job Duties and Responsibilities 

Job Duty 

• Conducts research and analysis involving competitors, pricing, sales, and methods of marketing, existing and potential customer preferences, economic conditions, advertising, distribution, and other factors that may influence futures sales. 
• Analyzes data and recommends specific actions based on findings. 
• Establishes research methodology and design format for data gathering, such as surveys, opinion polls, and/or questionnaires. 
• Examines and analyzes statistical data to forecast future marketing trends. Gathers data on competitors and analyzes prices, sales and methods of marketing and distribution. 
• Collects data on consumer preferences and buying habits.
• Prepares and presents reports and graphic illustrations of findings

 

Supervisory Responsibilities Direct Reports- This position does not have supervisory responsibilities for direct reports

Indirect Reports- This position does not have guidance or mentoring responsibilities for indirect reports

 

Travel and/or Driving Requirements

• Travel and Driving are not essential duties or functions of this job 
• Travel up to 5 %

 

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

 

Education Level: (Required) Bachelor's Degree or equivalent experience

 

Field of Study/Area of Experience: Business or related field

• 5+ years of experience in applicable field

 

Skills, Knowledge and Abilities

• Analytical and research Skills
• Ability to exercise sound judgment
• Good interpersonal skills
• Well-organized, detail-oriented, and able to handle a fast-paced work environment
• Excellent written communication and verbal communication skills 
• Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadline
• Team building Skills

 

Environmental & Physical Requirements

 

Office / Sedentary Requirements Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

 

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Employment Type: FULL_TIME