Senior Manager, Google Led Growth - New York, United States - Hellofresh

Description

As the Senior Manager of Paid Search, you will be responsible for the largest channel across our brands as part of the North America team. You will lead a team of search experts and help us scale cost-effective customer acquisition and reactivation campaigns across multiple search and biddable product categories. Reporting to our Associate Director, Growth Marketing, you will help develop and execute the strategic plan, use analytics to inform decisions, and drive execution to optimize a significant marketing budget against company goals.

This role is a high-performance/high-impact role with the opportunity to work with teams across the organization from Brand, Discounts, Creative, and Analytics. To kick things off, we would like you to focus on SEA and content as Strategic Investments, and work with our in-house SEO experts and agencies to find synergies to bring high-quality customers to the business. Lead the development of the roadmap and execute key campaigns across our meal kit brand portfolio (HelloFresh, Green Chef, and EveryPlate).

You will

• Plan, design, and execute campaigns from execution to completion.
• Lead day-to-day execution of search engine advertising campaigns including keyword research, researched content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements
• Be responsible for all campaign management, budgeting, and optimization
• Create automated dashboards, run reports, measure performance, conduct post-analysis of editorial initiatives, and share insights with stakeholders to ensure teams are pacing to meet goals
• Execute tests across search portfolios to optimize in-house systems and algorithms to grow the scale and efficiency of our search marketing programs.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.(targeting, optimization, creative direction, etc.)
• Work with Brand Team to oversee and provide feedback for paid search ad copy

You are

• Obsessed with growth while not being afraid to get your hands dirty
• Passionate about deducing consumer experience and what signals Google uses to evaluate information
• Persistent and have bias-to-action with a track record of performance. Interest in other growth/performance marketing channels is a plus
• A natural hustler with a contagious can-do attitude who thrives in fast-paced environments
• An expert in search bidding strategies and understanding auction dynamics and objectives including tCPA & tROAS
• Gifted with analytical capabilities and the ability to turn trends into actionable insights and hypothesis
• Responsible and love owning projects from start to finish
• A great communicator and truly a team player
• Proactive and enjoy coming up with new ideas and can explain your rationale
• Strong analytical skills; able to use data to optimize day-to-day performance and run split-testing campaigns.

You have

• A bachelors degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
• 6+ years of experience in Paid Search, either from an agency or client-side role
• 4+ years experience in team management and leadership roles
• Knowledge of Paid Search bidding, targeting, and optimization.
• Familiarity with tag management & app tracking setup and troubleshooting.
• Experience managing campaigns in other Paid Search campaign types: Shopping, App Campaigns, Discovery, etc.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills and project management ability
• Google and Bing Ads certified

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

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