Senior Manager, Conversion Strategy – New York, New York

Are you ready to work with an international organization committed to making financial services accessible to people everywhere? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as the Senior Manager, Conversion Strategy.

Western Union powers your pursuit

The Senior Manager, Conversion Strategy will be responsible for setting the strategic vision for how to improve our conversion funnel, leading teams focused on the creation of the best customer experience for our customers across the portfolio of Western Union products and services both digitally and within our select omni channel experiences.

They will be tasked with driving the organization to work together to integrate our acquisition, retention and value-added experiences together into one cohesive customers journey to drive acquisition, repeat transactions and loyalty.

Role Responsibilities

• Lead a cross functional team focused on improving our digital customer experience globally, setting clear strategic goals aligned with the company’s growth strategy.

• Identify opportunities to improve our conversion funnel and drive cross-functional growth teams to rapidly AB test these new experiences.

• Work with digital product and UX stakeholders to design a best-in-class digital experience

• Build a conversion analytics center of excellence, working with customer insights and data analytics stakeholders to develop insights to inform what tests we prioritize

• Develop a strategy for how to bring together all aspects of Western Union’s suite of services into one intentional and coherent digital experience

• Lead a multi-functional team of global stakeholders, setting clear direction and demonstrating high levels of stakeholder management across senior members of the team.

• Partner with other key stakeholders: Technology; Operations; Business; CRM/CX; Brand; Legal/Compliance

Role Requirements

• Bachelor’s degree in business administration, Marketing or related field. MBA or advanced degree is a bonus

• 5+ years ‘experience leading substantial experience or acquisition initiatives for CRM, loyalty, rewards, and or engagement programs.

• Have 2+ years of management experience in leading globally dispersed teams.

We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/
Salary
The salary range is 116,498.63 - 194,164.38 per year, total on-target earnings include short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.

Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your United States – Specific Benefits Include

• Family First Program
• Time off
• Medical, Dental and Life Insurance
• Student Loan Repayment Program
• Tuition Assistance Program
• Parental Leave

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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