Senior Email Marketing Manager

Strategic Leadership:

• Develop and execute data-driven Email Marketing strategies aligned with overall business objectives.
• Identify and define key performance indicators (KPIs) for all email campaigns and initiatives.
• Stay updated on industry trends and best practices in Email Marketing and automation.
• Conduct competitive analysis to inform strategic decision-making and campaign optimization.
• Manage the Email Marketing budget and prioritize resources to maximize ROI.
• Present Email Marketing performance to stakeholders and senior management.

Campaign Execution:

• Concept, develop, and execute multi-channel email campaigns across various communication stages (acquisition, onboarding, nurturing, conversion, retention).
• Create highly targeted and personalized email segments based on audience data and behavioral analysis.
• Craft compelling email copy that resonates with the target audience and drives desired actions.
• Design and build responsive email templates using HTML and CSS, ensuring cross-client compatibility.
• Implement and manage email automation sequences for triggered emails, drip campaigns, and lifecycle marketing.
• Optimize email send times and schedules to maximize open and click-through rates.

Data Analysis and Optimization:

• Perform in-depth analysis of email campaign performance using sophisticated analytics tools.
• Conduct A/B testing on subject lines, copy, design elements, send times, and more to improve campaign performance.
• Utilize heatmaps and click-tracking data to gain insights into subscriber engagement and optimize email content.
• Segment audience data based on engagement levels and tailor future campaigns accordingly.
• Develop and implement strategies to improve open rates, click-through rates, conversion rates, and overall ROI.

Technical Expertise:

• Ensure high deliverability rates by implementing and maintaining SPF, DKIM, and DMARC policies.
• Monitor email sending reputation and proactively address any deliverability issues.
• Integrate Email Marketing platforms with CRM systems and other marketing automation tools.
• Collaborate with IT and development teams on technical aspects of email infrastructure and integrations.
• Maintain a deep understanding of Email Marketing technical best practices.

Team Management and Collaboration:

• Lead and mentor Email Marketing team members, providing coaching and development opportunities.
• Promote a collaborative and data-driven culture within the team.
• Communicate effectively with cross-functional teams (design, content, product, sales) to ensure alignment and campaign success.
• Delegate tasks effectively and maintain project timelines and deliverables.

Additional Responsibilities:

• Stay up-to-date on privacy regulations and ensure Email Marketing compliance with GDPR, CCPA, and other relevant laws.
• Conduct ongoing research and testing to identify and implement new Email Marketing technologies and trends.
• Maintain a strong understanding of SEO/SEM principles to optimize email content for search engines.

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Experience level:

• 10 years
• 5 years
• 6 years
• 7 years
• 8 years
• 9 years

Schedule:

• Monday to Friday

Work Location: Remote