Senior Director Of Strategic Marketing Initiatives

• Mergers, Acquisitions and Ventures
  • M&A: Represent marketing in diligence, target setting and marketing integration planning; and oversee respective marketing SMEs to execute on any announcement-related activities.
  • M&A: For all non-mainstreamed brands, oversee the creation and execution of annual marketing plans; with responsibility to achieve the financial and CSAT targets set forth in the business case.
  • M&A: Oversee post-acquisition marketing integration work including roles/responsibilities alignment, resource planning, budget management, system and process integration, brand transitions, marketing culture integration, etc.
  • Ventures: Serve as marketing liaison with WEX Ventures team and ensure alignment, communication and marketing support is in place to drive success
  • Communicate regularly with executive stakeholders and other SMEs on marketing progress and performance
  • Oversee, coach and develop marketing staff and contractors (directly or indirectly as defined by business model) to excellence in execution

• Strategic Marketing Partnerships
  • Establish and a Strategic Marketing partnerships framework, define annual priorities and oversee the marketing organization to execute and communicate progress accordingly
  • Serve as strategy and execution lead for affiliate marketing; negotiating new partnerships that introduce new revenue streams and implementing plans to bring those partnerships to market

• Strategic Initiatives
  • Support the CMO in driving opportunistic, yet strategic cross-team initiatives that help us to be agile and responsive to shifts in market dynamics or opportunities; enabling us to meet or exceed our people, customer and financial objectives.

• Marketing contribution to revenue targets
• Marketing contribution to cross-sell and market-share targets
• Marketing contribution to retention and CSAT targets
• Effective budget management and forecast accuracy

• Prior experience leading strategic M&A planning (during due diligence and integration phases) and execution for marketing
• 15+ years of cross-discipline experience in the marketing field
• 10+ years experience developing strategic, multi-channel marketing plans and delivering on those plans with excellence
• Experience leading high performing teams in direct and virtual capacity
• Demonstrated ability to manage budgets effectively
• Excellent communication skills; strong EQ and executive maturity
• Bachelor degree required

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Salary Pay Range: $186,000.00 - $247,000.00