Senior Director, Growth Marketing

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning around-the-clock US-based support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms and technology companies. Thousands of Firms and SMBs count on us to run their business every day.

We have a great team, we’re growing fast, and have a winning culture based on innovation, teamwork, and mutual respect.

Job Overview

The Senior Director of Growth Marketing will be responsible for ongoing optimization of our company’s business growth through full-funnel marketing. The Senior Director will lead a performance-driven team and strategically plan, execute, optimize and measure results from all sources and deliver clear lead generation outcomes for our products and solutions. The role includes ownership of the website and keen understanding of the marketing tech stack and sales/marketing integrated KPIs to optimize our performance. Reporting to the CMO, you must have experience orchestrating the building of end-to-end campaigns for all levels of the funnel, from brand awareness to conversion optimization and customer marketing.

The selected leader will be skilled in CRM integration, multi-touch attribution and lead scoring, including data enrichment, form & landing page testing, tracking and personalization technologies, chat and lead flow optimization, and all aspects of modern SMB GTM strategies across channels.

Responsibilities:

• Develop and manage all aspects of comprehensive marketing plan and budget that includes website, digital, social media, email, events, video/audio, and print campaigns.
  • Knowledgeable in digital media technologies such as Google & Bing, different creative and copy for social channels and overall digital reputation, webinars and podcasts, programmatic display ads, ABM, event marketing, content marketing, dB growth strategies, and SEO.
• Develop full-funnel marketing strategies based on goals, with emphasis on increasing direct prospect leads that match our ICP.
  • Track key performance indicators including conversion rates, direct revenue, referrals, campaign performance, website traffic metrics with familiarity of key SMB SaaS metrics.
  • Expert in designing, launching, and managing lead generation campaigns using defined KPIs.
  • Build data strategies to increase qualified leads as an expert in conversion rate optimization.
• Work closely with our MOPS leader to ensure successful implementation of campaigns and marketing stack synch to sales tech stack, including SFDC, Pardot and other form handlers and calendaring, using best practices.
• Identify opportunities to apply new strategies to digital engagement. Innovate around emerging digital opportunities, including staying on top of the newest ad technologies and tactics.
• Build and manage a talented team to support ongoing management of campaigns while maintaining target margins. Support team and individual growth.
• Collaborate with marketing peers, product development, product marketing, sales, and other leaders across the organization to turn marketing strategies and products from optimization ideas to operational reality.
• Select and leverage technologies as needed to meet and exceed goals including implementation, integration & optimization experience.
  • Work with the team to build our reputation through case studies, and 3rd party reviews and listings/listicles where relevant.
  • Leverage/optimize use of social and community platforms, e.g. Spout Social, Bambu or alternatives.
  • Test and build customer engagement including custom content, site demo experiences, and personalization solutions such as Uberflip, Navattic, and Outgrow.
  • Use of SEMRush and other SEO optimization tools

Requirements:

• 10+ years of B2B website and conversion optimization
• Tech/software industry experience a plus
• Expertise with business intelligence platforms such as Tableau or PowerBI a plus
• 5+ years in SMB marketing; experience with professional services such as accounting and IT managed services and/or hosting a plus.
• Experience managing consultants, agencies, and freelancers to deliver work within budget.
• Clear understanding and process creation/adoption among Can Spam, GDPR and other global regulations for privacy, security, and following opt-in rules for marketing.
• Expert in building intuitive online experiences
• Comfortable with change and fast-paced, high-growth organizations
• Highly organized, experience leading nimble and high-performing teams
• Experience ensuring GDPR, CCPA, global compliance
• On site SEO optimization
• Expertise with SFDC (Salesforce) and Pardot
• User testing expertise
• Expertise in set up and analysis of Google tag manager, GA4, and more comprehensive website analytics solutions to use data to drive site optimization decisions
• Comfortable working hands-on as well as delegating for scale
• Confident presenting new ideas, results and strategies at all levels of the organization
• Bachelor’s Degree Required, MS or MBA a plus

Benefits

To provide best-in-class technology solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental and vision coverage, and many other valuable benefits. Right Networks offers a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off.

Right Networks is proud to be an Equal Opportunity Employer!

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