Senior Director, Enterprise Brand Identity

Center 1 (19052), United States of America, McLean, Virginia Senior Director, Enterprise Brand Identity

We are searching for a Senior Director to lead Enterprise Brand Identity for Capital One. In this role, you will lead the development, innovation, maintenance, and governance of Capital One’s Enterprise Brand identity and naming systems. You will partner closely with cross functional groups across the Brand department, marketing teams, and business areas to develop and manage the Enterprise naming ecosystem and the identity systems for all business areas to make Capital One, our products, and our services easy to recognize, remember, and choose.

What you’ll do

• Build and manage the Enterprise Brand identity strategy and elements for all existing and new businesses, products, services, etc including development, management, and oversight for all identity elements including

  • Logo, trademark, and lock up system

  • Distinctive assets

  • Product, service, and feature naming

  • Digital assets, such as app tile system

  • Business area identity systems

  • Plastics architecture

  • Physical structure identities

• Lead the management of the Enterprise Identity ecosystem inclusive of all business areas.

• Partner with the Brand Planning and Insights function to measure and analyze performance of identity elements and Brand assets.

• Partner with senior business and marketing leaders to develop Identity and Naming strategies and systems for all business areas that enable target audiences to easily identify and recognize products and services while also ensuring an obvious connection to Capital One.

• Utilize data and insights to identify opportunities to introduce new or evolve existing Brand assets and oversee the development of new assets.

• Manage a team of strategists.

Who you are

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.

As a LEADER:

• You value authenticity over perfection. You lead with empathy, vulnerability and honesty.

• You deeply invest in understanding the humans around you.

• You say what needs to be said and work hard to find the right words.

• You’re an expert. You also know when you’re not and need to find one.

• You use all this - to make things happen, create amazing work and inspire others.

Basic Qualifications

• Bachelor’s degree or military experience

• At least 8 years of experience leading Brand strategy, Brand marketing, or Brand identity for a multi-product consumer Brand.

Preferred Qualifications

• 10+ years of experience leading and directing large, multi-discipline Brand marketing and design teams.

• 8+ years of experience at a Brand Agency, Consultancy or corporate Brand.

• Experience directly managing a team of 5+ people.

• Proven track record leading and managing a large consumer facing Brand including multi-product lines and product brands.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site): $236,800 - $270,300 for Sr. Director, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).