Senior Director, Digital Optimization

Overview / Objective

NFL Media owns and/or operates a broad collection of different programming offerings, including the NFL's flagship app across all platforms, NFL.com, NFL+ (the League's direct-to-consumer offering), NFL Fantasy, NFL Channel on YouTube and FAST platforms, and a podcast network.  NFL Media is looking to hire a dynamic and sophisticated leader to spearhead the group's efforts around data analysis, insight development, and support of strategic decisions.  This is a critical role in the organization that will interface with a wide array of operators to understand and inform the varying needs of each unique business/platform.  

Responsibilities

• Lead Digital Optimization across the Media Group's portfolio, from prioritizing department asks to owning the output that ultimately informs the strategic decisions.
• Develop and execute strategies that drive conversion rate optimization.
• Partner with various stakeholders including Ad Sales, Marketing, Product, Content, DTC, and others to ensure alignment in optimization efforts and ensure all aspects of the business are being considered in both the process and output.
• Expand the organization's testing capability to empower a more data driven approach by owning the hypothesis-to-recommendation. 
• Evaluate data collection capabilities, manage the information collection regularly and recommend go-forward needs of the group.
• Oversee components of data compliance and PII, ensuring the organization is adhering to legal requirements and industry standards.
• Translate data from a variety of sources into actionable insights that drive multi-platform strategy, influence product development, and inform content distribution
• Own the data dashboards (output, not data visualization) for the Media group 
• Manage a team of 4-8 analysts across a variety of disciplines 

 Salary / Pay Range

• This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Required Qualifications

• Bachelors' degree in a related field (Data Science, Data Analytics, Business etc.) and/or equivalent work experience
• 8+ years of experience working in a quantitatively inclined field (e.g., data, analytics, finance, strategy consulting etc.)
• At least 4+ years of experience managing people
• Ability to build and foster healthy working relationships while working collaboratively in a cross-functional team environment 
• Experience with large volumes of data for purposes of data collection, data integrity, data compliance, and data integration 
• Proven experience in Digital Optimization, CRO, and/or UX/UI improvement
• Excellent communication skills with the ability to tell compelling stories leveraging data
• Detail oriented - ability to dive considerably beyond surface layer, and explore insights that are not immediately obvious
• Proven data driven dexterity - ability to Interpret data to extract meaningful insights, recommend actionable improvements and make informed decisions
• Creative quantitatively - ability to structure analytics in the existence of ambiguity (incomplete data, multiple fan experience paths, etc.)
• Ability to ideate hypotheses and testing parameters will be of critical importance
• Experience with A/B, Multivariate and/or Painted Door type testing formats

Preferred Qualifications

• Experience working within Media companies and/or Sports organizations
• Experience utilizing analytics tools (such as Google Analytics) to track key metrics and provide regular reports on the performance of digital assets
• Knowledge of HTML, CSS, and basic coding concepts is a plus

Other Key Attributes / Characteristics

• Intellectual curiosity - ability to professionally challenge the status quo and be a trusted advisor to the business units
• Structured thinker - ability to communicate effectively across the organization using multiple communication vehicles (verbal, dashboards, slides, presentations, etc.)
• Independent self-starter - ability to self-regulate; the ideal candidate should be comfortable setting their own deadlines in a fast-pace environment

Physical Demands

• N/A

Travel

• Occasional travel may be required as needed (HQ in NYC)

Terms / Expected Hours of Work

• Full-tine NFL employees are required to work a minimum of 40 hours per week. 
• The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success. 
• The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.