Company

Publicis GroupeSee more

addressAddressFranklin, TN
type Form of workFull-Time
CategoryInformation Technology

Job description

Company Description
Job Description
Qualifications & Responsibilities
The Analytic Consulting Group partners with internal and external clients and data providers, leveraging predictive analytics and advanced statistical techniques to drive strategic thought and effective decision making. The Sr. Data Analyst helps support all aspects of analytic initiatives from conception to completion.
Responsibilities:
  • Produce dashboards with Excel, Tableau, or other tools to provide routine reporting to clients and internal stakeholders. These dashboards will cover both program performance/business impact and activity monitoring to detect execution errors.
  • Analyze the delivery and performance of digital marketing channels, including targeted display, search, and landing pages
  • Use SAS, SQL, Excel, and other tools to conduct analysis of a client's relationship marketing programs
  • In collaboration with other team members, design and execute ad hoc analyses to answer questions about program performance
  • Collaborate with internal and external stakeholders to manage data logistics - including data transfers, understanding data structures, business rules, etc. - to enable project execution
  • Contribute to client-facing deliverables presenting and explaining the results of analyses, and providing appropriate strategic and tactical recommendations
  • Appropriately account for the timeliness and quality of all assignments
  • QA/QC data and report outputs to ensure accuracy
  • Manage multiple projects concurrently

Minimum Qualifications:
  • Minimum 2 years of experience in marketing analytics field, which should include work on display and search campaigns
  • Proficient in SAS and/or SQL; minimum 2 years' experience using one of these tools
  • Proficient in Tableau or a similar data visualization tool
  • Solid planning, priority setting, and project management skills with experience managing multiple projects concurrently
  • Excellent verbal and written communication skills
  • Successful in developing relationships within and across functional teams (including statistical, technical, and marketing resources)
  • Highly motivated and collaborative
  • Strong technical skills
  • Acute attention to detail (QA/QC)
  • Effective organization and time management skills
  • Required - Advanced degree (Bachelor's/Master's) in Statistics, Economics or other quantitative discipline

Desirable Qualifications:
  • Ability to use additional data/statistical tools: Python, R, etc.

Qualifications
Additional Information
About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
  • Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
  • Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
  • DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
  • CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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REF218120V
Refer code: 7407547. Publicis Groupe - The previous day - 2023-12-23 08:16

Publicis Groupe

Franklin, TN
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