Senior Content Marketer

About PourMyBeer:

PourMyBeer is a leading innovator in the self-pour beverage market, revolutionizing the way businesses in the hospitality and food & beverage sectors serve their customers. Our mission? To transform the beverage service industry, making it more efficient, customer-centric, and sustainable. But that's not all. We believe in the power of collaboration and the magic of fresh perspectives.

Position Overview:

We're looking for a dynamic Senior Content Marketer who not only excels in crafting compelling stories but also shares our passion for the beverage world. If you've ever appreciated the sheer joy and efficiency of self-pouring your perfect drink, you'll understand the revolution we're driving.

This isn't just any role; it's an opportunity to be at the forefront of our B2B content strategy, to shape narratives, and to make a tangible impact. If you're eager to contribute to a growing marketing team and play a pivotal role in the evolution of the self-pour industry, consider joining the PourMyBeer family!

Key Responsibilities:

• Content Creation & Strategy: Develop and execute a comprehensive B2B content strategy for blogs, landing pages, product descriptions, and more.
• Manage engagement, and curate content across social media profiles (Facebook, Instagram, LinkedIn).
• SEO Mastery: Ensure PourMyBeer consistently ranks high on relevant keywords and searches. Regularly refine our SEO strategy based on evolving trends and analytics.
• Storytelling: Craft compelling B2B narratives across various mediums, highlighting our self-pour solutions' unique value proposition.
• Lead Generation: Produce content that drives B2B leads, engagement, and conversions.
• Industry Insight: Stay abreast of the latest trends in the hospitality and F&B sectors.
• Analytics & KPIs: Track, analyze, and report on content performance metrics. Make data-driven decisions to refine our content strategy.
• Collaboration: Engage in cross-functional projects with marketing, sales, and product teams.

Qualifications:

• Bachelor's degree in Marketing, Journalism, Communications, or a related field.
• 5+ years of experience in B2B content marketing. Candidates with a strong track record in a shorter time will also be considered.
• Strong knowledge of SEO best practices and experience using tools like SEMrush/Ahrefs.
• Previous experience in the hospitality and F&B industries is a huge plus.
• Exceptional writing and editing skills.
• Proficiency in analytics tools and understanding of relevant KPIs.
• Familiarity with popular content management systems like WordPress.
• Ability to think creatively and strategically.

Personal Attributes:

• Creativity: You think outside the box, bringing fresh and innovative ideas to the table.
• Ambition: You're not just looking for a job; you're looking for a career where you can make a significant impact.
• Self-Driven: You take ownership of your projects, driving them from conception to completion.
• Analytical Mindset: You rely on data and analytics to inform your decisions and measure success.
• Storyteller: You know how to craft a narrative that captivates and engages, turning readers into customers and promoters of self-pour.

Job Type: Full-time

Pay: $65,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Weekends as needed

Experience:

• Content marketing: 5 years (Preferred)
• Content strategy: 3 years (Preferred)

Work Location: Remote