We are a passionate Innovation Team that plays a key role in driving growth for our category-leading brands by developing and delivering against a focused, yet significant pipeline of initiatives. Our approach blends the agility and creativity of a start-up, with the scale and resources of a large corporation.
The Senior Brand Manager, Innovation is a meaningful leader of innovation strategy, idea development, and business commercialization. In this role, you will be responsible for leading cross-functional teams to deliver product ideas through the innovation process from ideation to launch.
KEY RESPONSIBILITIES
- Work with the Pet Leadership team to ensure innovation strategies are aligned with business and brand strategy.
- Develop a balanced pipeline of innovation that drives incremental and sustained growth
- Lead with a blend of disciplined management practices with entrepreneurial behavior, skills, and mindset to make intuitive strategic decisions while appropriately managing uncertainty and risk
- Lead a diverse, cross-functional best-in-class team that will be responsible for shepherding platforms and product concepts through the innovation process, considering strategic, consumer, technical, and business viability.
- Consumer: Develop and validate concepts that deliver on key consumer needs and align with the brand strategy
- Business: Develop strong business cases, identifying volumes, pricing, product costs, and trade/consumer support scenarios, to ensure opportunity meets financial objectives and hurdles
- Technical: Partner with our technical and operations teams to ensure we have a viable solution that meets the needs of consumers and can be produced
- Align and influence leadership to make optimal prioritization and commercialization decisions.
- Represent innovation with multiple stakeholders including brand marketing, operations, finance, and retail customers.
- Manage a small team of innovation professionals to meet innovation goals
- Manage the innovation metrics that support overall profitability.
EDUCATION
- Bachelor’s degree required; MBA preferred
EXPERIENCE
- 7 + years in the consumer-packaged goods industry, preferably in the pet category
- 3 + years of brand marketing experience with proven innovation success; either new product development, creation of new business models, start-up experience, or other entrepreneurial ventures (food industry experience preferred)
- Previous experience managing a team
OTHER CHARACTERISTICS
- Proven experience in innovation management
- Proposes and executes plans that add value and create competitive advantage based on knowledge of how the business works
- Previous experience managing a PNL
- Previous experience launching multiple new products, including at least one major product from inception to launch
- Proven cross-functional leader with the ability to drive momentum in a matrixed organization.
- Passion to take initiative and drive change
- Persists despite set-backs and works to gain acceptance for ideas
- Rallies behind the vision and exhibits optimism
- Craft a compelling story to support a recommended strategic direction
- Strong analytical capability and ability to lead/influence a cross-functional team
- A mindset that thrives in conditions of significant uncertainty
- Sets a high standard for performance. Pursues goals with purpose and a sense of urgency.
- Comfortable with ambiguity and excitement about envisioning the future
WORK LOCATION
- In-office (Lakeville, MN) with a hybrid work schedule
#LI-hybrid