Senior Associate, Hcp Digital Marketing, Ophthalmology - Rare Disease

HOW MIGHT YOU DEFY IMAGINATION?

You’ve worked hard to become the professional you are today and are now ready to take the next step in your career. How will you put your skills, experience and passion to work toward your goals? At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies, reaching over 10 million patients worldwide. Come do your best work alongside other innovative, driven professionals in this meaningful role.

Senior Associate, HCP Digital Marketing

Live

What you will do

Let’s do this. Let’s change the world. In this vital role you will have primary responsibility for developing and driving Digital Marketing campaigns and programs to support the HCP Digital Marketing Team.

Responsibilities:

• Expand, optimize and complete a multi-channel Digital Marketing program supporting the identification, education, activation and engagement of HCP audiences.
• Partner with Digital Marketing team to manage internal and external partners on day-to-day program optimization of branded and unbranded web properties and CRM programs, ensuring they drive toward strategic goals.
• Complete tactics and creative that support HCP media plans including paid search, paid social media, 3rd Party media, HCP custom media and display advertising campaigns.
• Form and maintain strong partnerships cross-functional business partners including product marketing, corporate communications, IT, Sales, Sales Training, Medical and Access.
• Maintain ownership of the quality and consistency of web standards, content and structure for the Brand.
• Collaborate with medical, regulatory and legal reviewers to ensure all developed HCP digital tactics are aligned with Horizon’s standards.
• Monitor digital spend and budget process, including monthly reporting on forecast vs. actual.
• Support marketing analytics, insights and optimizations for non-personal promotion digital channels and tactics.
• Stay on top of changing digital behaviors and trends and regularly communicate opportunities and insights.

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a candidate with these qualifications.

Basic Qualifications:

Master’s degree

OR

Bachelor’s degree and 2 years of relevant work experience driving across digital and social media channels to positively drive customer engagement experience

Or

Associate’s degree and 6 years of relevant work experience driving across digital and social media channels to positively drive customer engagement experience

Or

High school diploma / GED and 8 years of relevant work experience driving across digital and social media channels to positively drive customer engagement experience

Preferred Qualifications:

• HCP digital experience.
• Understanding of social media channels and the respective strength, demographics and high engagements tactics in each. Understanding HCP specific media channels.
• Prior health care marketing experience required, experience in advertising/communications agency experience.
• Knowledge of data analysis and ability to use data to make recommendations and drive decisions.
• Understanding of pharmaceutical regulatory requirements and the impact on Digital Marketing strategies.
• Ability to successfully manage multiple projects and resources concurrently on time and on budget
• Comfortable and energized operating in a fast-paced environment.
• Professional, proactive demeanor.
• Strong interpersonal skills.
• Excellent written and verbal communication skills.
• Requires approximately 10-20% travel, including some overnight and weekend commitments.

Thrive

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.

This role is paid hourly. The expected annualized salary range for this role in the U.S. (excluding Puerto Rico) is $71,055.00 to $92,098.00. Actual salary will vary based on several factors including, but not limited to, relevant skills, experience, and qualifications.

In addition to the annualized hourly salary,Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans and bi-annual company-wide shutdowns
• Flexible work models, including remote work arrangements, where possible

Apply now

for a career that defies imagination

Objects in your future are closer than they appear. Join us.

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Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.