Senior Associate, Brand Sponsorships & Experiential Marketing

West Creek 6 (12076), United States of America, Richmond, Virginia Senior Associate, Brand Sponsorships & Experiential Marketing

Capital One is seeking a talented sponsorships and Experiential Marketing professional to join the Brand team. In this role, you will be responsible for assisting in the Experiential Marketing strategy and execution of sponsorships to deliver a meaningful consumer experience and B2B client hospitality. This role will help define how we meet business objectives through experiential based marketing, while also being part of a larger, integrated sponsorship strategy. You should have knowledge and experience in executing events and sponsorships – sports and entertainment (e.g., music, dining, etc) based sponsorships are preferred. The candidate will be responsible for coordinating and managing sponsorship property partners, while working with internal clients and interdepartmental teams to plan & execute sponsorship activations and VIP hospitality experiences. The Senior Associate will interface with internal and external partners, collaborate in a team setting, strategize/plan sponsorship activations and assist in managing external agencies.

What you’ll do

• Assist in the development of strategy and objectives for the activation of sponsorship properties

• Support the planning, development, and implementation of onsite experiences VIP hospitality programs for tentpole sponsorships select sponsorship and Experiential Marketing efforts

• Assist the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs

• Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross functional teams including communication of key deadlines

• Where necessary, assist with onsite activations and VIP hospitality programs at major events with responsibilities including vendor/agency management, coordination with property partners, and communicating updates to the internal team

• Aid in the creation of KPIs and communicating metrics and opportunities through written reports, presentations, and stakeholder status meetings

• Communicate key action items and status reports to internal and external stakeholders

• Coordinate information sharing amongst internal team and external partners related to event activations

Who you are

You want to be an EVIDENCE-BASED MARKETER.

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.

Basic Qualifications

• Bachelor’s Degree or equivalent Military experience

• At least 3 years of experience in sponsorships and Experiential Marketing or event marketing

• At least 3 years of experience across marketing

Preferred Qualifications

• 5+ years of experience in sponsorships and Experiential Marketing or event marketing

• 5+ years of experience across marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).