Senior Analyst, Search Engine Optimization

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

What you’ll do:

As a Search Engine OptimizationSenior Analyst, you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you’ll gain an in-depth knowledge of how these capabilities work.

Day to day, your responsibilities will include:

• Consulting with internal teams and clients on Search Engine accessibility
• Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
• Providing optimization recommendations for site content
• Developing and executing link-building strategies
• Providing monthly/quarterly metrics reports to show value against all initiatives

 

Qualifications

We’re looking for a talented Senior Analyst who is also a delight to work with, which usually includes:

• A four-year degree in marketing, computer science or a related field
• 2 to 4 years of experience in Search Engine Optimization, web development, or analytics
• Basic knowledge of HTML, JavaScript, and CSS
• Solid analytical and problem solving skills – and a knack for details
• Strong communication and presentation skills – you’re poised, articulate and convincing

Additional Information

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.