AddressCompany Description
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
Job Description
The Senior Analyst is responsible for campaign management activities such as set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation for a specific client. The Senior Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client.
The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. They will have at least one year of hands-on experience in executing paid ad campaigns across Facebook, Instagram, and TikTok with the highest level of accuracy with additional experience in Snapchat and Reddit being preferred.
Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and Paid Social expert who is keen to submerge themselves into a number of projects.
Role Objectives:
Execute, manage, and optimize media campaigns and programs for agency clients (e.g. Paid Social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers
Demonstrate diligence, attention to detail, and adherence to agency best practices
Maintain and organize campaign-specific materials
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Assist in the development of client-facing campaign performance reports
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Traffic campaigns into technology platforms
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
Generate and manage monthly bill/pay and spend reporting
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications
Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
2+ years of experience in Paid Social bid management, Paid Social campaign development/management/optimization with the use of leading Social platforms (e.g. Meta, Snapchat, etc.)
Digital media operations experience preferred
Strong analytical thinking and mathematical skills and an ability to manage data
Experience with Meta, Snapchat, Reddit and TikTok Ads platform
Experience with PPC and digital display advertising and traditional media elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/06/2024.
#LI-Hybrid
REQ # 24-6306
