Salesforce Marketing Cloud Specialist

Company Overview:

Five Star Professional is an innovative marketing services company serving the Real Estate, Mortgage, Insurance and Wealth Management industries across the United States. Founded in 2003 with a marketing research focus, Five Star Professional developed a rigorous research process that is proven to identify outstanding professionals within these industries. Once identified, Five Star Professional provides an array of free and paid marketing services to help promote these outstanding professionals.

Five Star Professional has five core values as the bedrock of its company culture. These values are Agile, Trustworthy, Client-Focused, Dedicated, and Team Player. To have a place at Five Star Professional, each employee must demonstrate these core values in their everyday work and interactions with clients and fellow employees. If these core values resonate with you – we would love to have you on our team!

We have a “Video On,” permanent work from home culture. Our “Video On” culture helps us stay connected by seeing the faces of our co-workers and helping build on our core value of Team Player. We embrace technology to not only better serve our customers, but also to build a connected workforce. With employees in more than 15 states, we stay connected virtually and build collaboration through an intentionally designed system of company Happy Hours, Team Meetings, Virtual Lunches, Daybreak Coffee Chats – always with “Video On”.

To learn more about our company and working with us, visit: https://www.fivestarprofessional.com/public/workwithus.

To learn more about the broader suite of marketing services we provide the professionals we serve, in addition to our award recognition program, visit: https://essentialengine.com/.

Position Summary:

The Salesforce Marketing Cloud Specialist is responsible for the development and execution of marketing automation campaigns and customer journeys in multiple business units.

Our Ideal Candidate:

• Good fit with company values – Agile, Trustworthy, Client-focused, Dedicated, and Team Player
• Disciplined and process oriented
• Strong technical aptitude
• Ability to work independently
• Comfortable and productive working remotely

Primary Responsibilities:

• Execution of marketing automation campaigns that create customer experiences by leveraging Salesforce.com CRM and Salesforce Marketing Cloud.
• Work with marketing teammates to develop, document, and implement journeys utilizing Journey Builder and sync data between Salesforce Service/Sales Cloud and Marketing Cloud.
• Function as institutional expert on the Salesforce Marketing Cloud platform for various functions and departments. 
• Manage Salesforce Marketing Cloud ecosystem from implementation of new features to support of end-users to ensure high adoption levels of functionality and features.
• Set up dashboards and campaign reporting, monitor campaign success, recommend strategy/tactics to optimize conversion rates, and execute testing practices.

Qualifications:

• Bachelor's degree with a focus on Marketing, Business, or IT preferred. Equivalent years of experience and certifications will be considered in lieu of a degree.At least 2 years of experience utilizing/administrating Salesforce Marketing Cloud to create successful campaigns.
• Experience with Salesforce Marketing Cloud and Salesforce CRM.
• Marketing Cloud Connector, and MobileConnect experience preferred.
• Understanding of Salesforce Marketing Cloud best practices and of the Salesforce Platform
• Knowledge of HTML/CSS for email with experience in email coding best practices and optimization for each email client
• Direct Marketing Campaigns expertise
• Preferred experience/certifications:
• Salesforce Marketing Cloud certification
• Knowledge of SQL query practices to build data extensions
• Knowledge of AMPscript

Compensation:

Salary is $70,000 to $80,000, dependent on experience and qualifications.

Benefits:

• Competitive medical, dental, and vision insurance
• Life Insurance and Short/Long-Term Disability at no cost to employees
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• 401(k) Retirement Savings Plan
• Voluntary benefit options
• Paid company holidays, paid time off, volunteer time off
• Health club reimbursement
• Employee Assistance Program
• Employee discounts from nationally recognized brand-name products and services

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Compensation package:

• Bonus opportunities

Experience level:

• 2 years

Schedule:

• Day shift
• Monday to Friday

Experience:

• Marketing automation: 2 years (Required)

Work Location: Remote