Sales Coordinator

Job Description

Position: Sales Coordinator

Property: ___________________

Reports to: Director of Sales

Job Overview

The role of the Sales Coordinator is to assist the Director of Sales in developing and implementing sales and marketing strategies to maximize room revenue and other ancillary revenue. The role requires an in depth understanding of the hotel industry, the local lodging market and the key drivers of room night revenue and room night demand. A key function of the Sales Coordinator’s role is to develop client relationships and make group sales. The Sales Coordinator will be required to ensure room revenue goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved. Given the Sales Coordinator will be responsible for making significant financial decisions for the property in a sales capacity, he/she is expected to act with integrity, honest and transparency when making sales calls, booking group revenue and preparing/executing sales contracts.

Duties and Responsibilities

Your responsibilities are diverse in nature and include, but are not limited to:

• Achieve budgeted revenues and personal/team sales goals and maximize profitability.
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
• Review monthly and weekly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Assist in developing revenue management decisions including participation on weekly revenue management calls with brand partners.
• Develop and maintain relationships with key clients and outside contacts (example: guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales, and catering/banquet services.
• Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience.
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests.
• Assist with marketing efforts to upsell guests on hotel services, offerings and amenities.
• Develop awareness and reputation of the hotel and the brand in the local community.
• Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity.

Accountability

The Sales Coordinator will report directly to the Director of Sales and indirectly to the General Manager. Primary duties will include making sales and obtaining contracts for room night stays at the property from various groups of customers. Primary duties will include customarily engaging in sales calls outside of the property. Other duties include the exercise of discretion and independent judgement with respect to matters of significance include revenue management, room sales and other key financial decisions in regards to revenue. Other duties include performance of non-manual work related to the hospitality and service operations of the business.

The Sales Coordinator is eligible for serving as Manger on Duty.

Qualifications and Requirements

Bachelor’s degree / higher education qualification / equivalent in marketing or related field, and four or more years’ experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team. Strong knowledge of local businesses and business trends required. Must speak local language(s). Other languages preferred. The Sales Coordinator will be required to make numerous weekly sales calls offsite from the hotel property. This position will also require access to a personal telephone in case of emergency or offsite need and access to internet for email communication.