Research Analyst

:: Research Analyst - JOB DESCRIPTION ::

We are seeking a highly motivated and detail-oriented Research Analyst to join our dynamic advertising agency. As a Research Analyst, you will play a crucial role in providing strategic insights and data-driven recommendations to enhance our efforts and campaigns. Your primary responsibility will be to collect, analyze and interpret market research data to assist in the development of effective advertising strategies for our clients. You will work closely with the account management and creative teams to deliver actionable research findings that optimize our clients' advertising performance.

Employment includes:

• Competitive salary

• Paid Holidays

• Paid vacation

• Sick days

• Flexible schedule

• Remote work/hybrid opportunities

• Continuing education

• Team building events

• Annual retreat

• Flexible lunch schedule

• Casual dress code

• Room for growth within the agency services

• Generous Healthcare Benefits including 80% monthly premium covered by SASSO

• SASSO 100% covers monthly premium for Dental & Vision

• SASSO provides $50k Life AD&D at no charge to employee

• Access to optional benefits

::REQUIREMENTS::

• 3-5+ years of research and strategy experience, developing data insights
• In-depth knowledge of data mining technologies and platforms/sources (e.g., SPSS, R, Excel, Harris Poll Tracking, SEMrush, Moz, Survey Monkey, Tableau, etc.) to manipulate and analyze large datasets
• Knowledge of qualitative and quantitative research methodologies, including survey design, focus groups and data visualization techniques
• Proven experience as a Research Analyst, preferably in an advertising agency or marketing research firm
• Strong analytical skills and the ability to translate complex data into actionable insights
• Experience managing focus groups and data contractors
• Strong strategic, analytical, creative, organizational and personal skills
• Familiarity with advertising platforms, digital marketing and social media analytics is desirable
• Commitment to working in a team-based environment
• Detail-oriented with exceptional organizational and time management abilities
• Ability to work under tight timelines while maintaining attention to detail
• A positive and proactive attitude, with the ability to use initiative
• A natural problem solver
• Resilience in dealing with problems and constructive criticism
• Technologically savvy and up-to-date in all of the latest trends in your area of expertise
• Ability to travel, if/when necessary
• Excellent written and verbal communication skills, with the ability to present research findings clearly and effectively
• Agency experience preferred

:: ROLE RESPONSIBILITIES

• Conduct market research and competitive analysis to identify consumer insights, market trends and advertising opportunities.
• Collect and analyze data from various sources, including surveys, focus groups, social media and industry reports, to provide meaningful insights for campaign planning.
• Utilize statistical techniques and data visualization tools to interpret research findings and create compelling reports and presentations.
• Establish a streamlined process and method as well as sources to perform qualitative and quantitative data mining and analysis.
• Collaborate with the account management team to define research objectives, develop research methodologies and align research activities with campaign goals.
• Monitor and evaluate advertising campaigns to assess their effectiveness and identify areas for improvement.
• Stay updated on industry trends, emerging technologies and best practices in advertising research.
• Work closely with the creative team to provide consumer insights and ensure that creative concepts align with target audience preferences and behaviors.
• Assist in the development of research proposals, budgets and timelines for client pitches and projects.
• Maintain and update research databases, ensuring data accuracy and accessibility.
• Support the account management team in client meetings by presenting research findings and answering questions related to market research.