AddressJob Summary:
The ESPN Research team utilizes all facets of media research (Nielsen, comScore, Adobe Analytics, etc.) as well as primary research to inform ESPN as well as the larger Walt Disney Company on how the sports category and specific sports content is performing and how the business can drive even greater consumption in the future.
The analyst will be responsible for reporting, tracking and providing analysis of key properties like the NFL, UFL and F1 across all TV, streaming and digital platforms. This analyst will also support network operations by ensuring accurate and timely schedules are input into Nielsen’s NCL system and ESPN’s internal system on a daily basis.
The analyst will be naturally curious, proactive, and detail-oriented, with the ability to handle multiple tasks at once. The individual will ideally have experience with media research as well as a passion for sports. The analyst should feel comfortable communicating findings in written and verbal form to various clients across ESPN and Disney.
This position will report to a Manager within ESPN Research.
Responsibilities:
- Provide details of the ESPN networks’ program schedules to Nielsen on a daily basis.
- Track performance of ESPN programs across TV and streaming and provide highlights of their performance to all departments.
- Provide analysis on television audience trends for ESPN networks and its competitors to assist with programming, production, sales and strategic planning efforts for the company.
- Work closely with the finance and programming departments to forecast the ratings performance of various existing and new programs.
- Work on a variety of custom projects with guidance and supervision from the Manager of ESPN Research.
Qualifications:
- Must be proficient in Windows-based PC applications such as Excel, Word and PowerPoint.
- Basic knowledge of media math concepts and data analysis.
- Needs excellent writing skills, ability to handle multiple tasks, and display strong attention to details.
- Collaborative nature and ability to work well in a team environment.
Preferred Qualifications:
- 1-year experience in media research.
- Experience with Nielsen suite of national TV tools like NNTV and National TV Toolbox.
- Familiarity with Comscore and Adobe Analytics.
- Strong familiarity with sports and sports media landscape desired.
Required Education:
- College degree.
Preferred Education:
- Degree in communications, marketing, mathematics, psychology or related field preferred.
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The hiring range for this position in Bristol, CT and New York, NY is $63,386 to $89,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
