Public Relations Manager

Purple Group is a 20-year-old independent marketing, advertising and Public Relations agency with consulting roots. We leverage our craft to impart a different perspective, dismantle barriers, and help our clients market their services to create a better world.

This individual leads the Public Relations/Communications efforts for various clients, including building relationships with media, community and influencers and orchestrating activations.

Responsibilities:

Client Relationship Management:

• Manage and strengthen client relationships, serving as the primary point of contact and ensuring client satisfaction by delivering effective communication solutions and addressing their needs.

Strategic planning and execution of PR campaigns:

• Strategize, plan, and execute innovative PR campaigns and activations, ensuring alignment with organizational goals and brand messaging.
• Coordinate cross-functional teams to implement campaigns, overseeing timelines, budgets, and KPIs for successful execution.

Media Relations Strategy Development:

• Devise and implement comprehensive media relations strategies, aiming for prominent placements in diverse media channels, including print, broadcast, and digital platforms.
• Cultivate and nurture relationships with journalists, editors, and influencers, securing high-level media coverage for the organization.
• Handle and respond to media inquiries and interview requests promptly, ensuring the delivery of accurate information and maintaining positive relationships with the media

Communications Creation, Proofing & Editing:

• Develop a range of communications materials, including press releases, fact sheets, flyers, website content, one-pagers, and thought leadership articles, maintaining consistent brand voice and messaging across various platforms. Proficiency in AP Style is necessary.
• Copyedit, proofread and revise communication materials to ensure accuracy, clarity, and adherence to the brand's tone and style guidelines.

Leadership in Activations and Events:

• Lead and orchestrate the flawless execution of activations and events, managing logistics, team coordination, etc.

Campaign Tracking and Reporting:

• Monior and analyze campaign performance metrics, compiling client-ready reports and recaps showcasing the outcomes of PR efforts, including media coverage, clippings, and media trackers.