Promotion Specialist

The Promotions Specialist will be responsible for ensuring that all deals selected for each promotional vehicle follow its particular criteria and standards. The Promotion Specialist is responsible for creating, scheduling and maintaining the personalized promotion programs on a day-to-day basis and managing the customer targeting rules to deliver personalized deals through the website and/or other applicable marketing channels of Newegg.
The daily duties include communicating with business partners to collect qualified promotional items or contents, working with data analyst to target customer groups based on their interests, personalize the deals to fit each group or customer's needs, set up the behavior configuration through the internal tool to dynamically deliver the personalized deal to each individual customer, managing each campaigns' schedules, locations, and channels, working with model researchers to create new targeted promotion logics to improve customer experience and engagement.

• Promotion calendar creation and maintenance: closely communicate with product managers, merchandisers, and other marketing team members to collect and /or initiate qualified promotional themes, understand the promotion purpose, possible audience, and launch time preference, create spreadsheet or internal communication tool to store and update all the promotion information.
• Customer targeting management: work with data analyst to surface the targeted customer audience based on their behaviors and other customer data, group deals based on each customer segment's interest, and create suitable promotion theme based on the targeted purpose.
• Targeted promotions setup: study and build the correlation between the deals available and the targeted customer groups to meet each individual's needs, utilize the maintain tool to set up the configuration to dynamically deliver the personalized deals to those interested customers at the right location.
• Creating new targeted promotion logics: work with data analyst to create new promotions with automatic discounting logics to meet the multi-dimension of customer interests.
• Targeted promotion launches work with the promotion execution teams to create necessary content and/or banners to launch each promotion theme in on time according to the planned calendar.
• Promotion performance: define and provide reporting on success measures for all targeted campaigns driving increased conversion on executed campaigns.
• New proposals: propose new ideas for customer targeting promotions and/or any other targeted marketing programs based on daily executions and performance monitoring

• You have a bachelor’s degree in marketing / Business Administration / Economics or equivalent.
• Deep understanding of the online transaction procedure and customer buying behaviors.
• 1+ year experience in online promotion planning, execution and management, or sales experience with an emphasis on the digital channels and platforms.
• Good understanding on customer targeting, customer segmentation, digital personalization and CRM integration.
• Strong ability to communicate with internal and external stakeholders, both verbal and written.
• Product knowledge focusing on computers and electronics is a plus.
• Familiarity with digital marketing / online marketing knowledge is preferred.
• Experience in database marketing / digital personalization campaign is preferred.

supervisorrole : N/A
Mental Functions:
Decisions generally affect own job or specific functional area. This position performs a variety of routine duties within established policies and procedures or by referral to supervisor's guidelines.

Physical Functions:
Regular use of the telephone and email for company communication is essential

Work Environment : This job is performed indoors in a traditional office setting.

Activities include extensive periods of sitting and extensive work at a computer monitor.

Equipment Used : Standard office and computer equipment including MS Office software.
Language Skills : Must be able to speak, read, write and comprehend English. Bilingual Mandarin is preferred but not required.

Travel Requirements : Travel is not required.

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Job Type: Full-time

Pay: $26.31 - $30.22 per hour

Expected hours: 40 per week

Schedule:

• Monday to Friday

Work Location: In person