Marketing/Promotion Specialist

Marketing/Promotion Specialist

RE44853

Content Creator

3CP20:Phys Plt-Recycling Operations

Lexington, KY

41

$15.67-25.05/hour

Staff

Full-Time

BA

https://hr.uky.edu/employment/working-uk/equivalencies

No experience required.

None

Standing or walking with objects up to 25lbs; Sitting at a computer workstation for extended periods; Repetitive motion; Loud noises; Dust; Fumes.
May be exposed to elements of weather and temperature extremes while on and/or traveling to/from a job site(s).

8:00am – 5:00pm (Monday – Friday)
Hours of work may vary dependent upon situational factors requiring night(s), weekend(s), and/or holiday(s) response.

Reporting directly to the Recycling/Waste Reduction Specialist Senior, this position produces high-quality output for Facilities Management – Recycling Operations, including updating existing material, generating novel work, and identifying new ways to reach consumers; Demonstrates active participation in shaping Recycling Operations’ stylistic guidelines; Proposes, plans, and creates graphics to communicate recycling, waste diversion, and other zero-waste management messages for promotional and outreach efforts, including flyers, web pages, social media, and merchandise; Assists in the creative design of promotional materials; Coordinates and/or conducts photo shoots to be used as content on social media, webpages, reports, etc.; Proposes, plans, and creates videos on zero-waste topics; Participates in creating and implementing communication and outreach initiatives and campaigns; Assists in outreach opportunities, including tabling; Staff Appreciation Day, and other celebrations; Assists in the preparation and creation of reports and articles; Identifies communication needs in relation to the University’s Zero-Waste Goals and creates content focused on those needs.
In addition, the Content Creator utilizes social media to engage consumers, respond to questions or complaints, and to promote recycling operations initiatives; Writes, reviews, edits, and updates content for websites; and conducts keyword research and employs Search Engine Optimization (SEO) techniques to optimize website content and increase site traffic; Contextualizing findings. Monitors, analyses, and reports on web performance.
Internal Employee Being Considered

MS Windows/Office;
Driver’s License — Preferred
Ability to produce entertaining or educational material for digital media and offline content that engages new and existing customers; Ability to blend client’s content guidelines with one’s creativity and curiosity utilizing various content types; Analyses web traffic to measure the success of the content.

No

Bachelor’s Degree — English, Journalism, Marketing, or a related field.
Bachelor’s Degree + 1 Year

04/18/2024

The University of Kentucky is committed to a diverse and inclusive workforce by ensuring all our students, faculty, and staff work in an environment of openness and acceptance. We strive to foster a community where people of all backgrounds, identities, and perspectives can feel secure and welcome. We also value the well-being of each of our employees and are dedicated to creating a healthy place to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.
As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.