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Form of workJob Description
For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
The Campus Marketing team leads Campus Marketing efforts, including management of part-time Student Brand Ambassadors, on campuses across North America. Program Specialists are responsible for engaging students and campus clubs and gatekeepers to increase Kaplan market share, drive sales, acquire leads, build relationships, and increase Kaplan’s visibility. Program Specialists leverage their Kaplan product expertise to support students, lead engaging campus events, and drive sales. They partner directly with students and key campus contacts to establish Kaplan as the preferred test prep provider.
Primary Responsibilities:
- Partner in the development and execution of a regional campus strategy that includes a focus on priority campuses, campus relationships, and includes relevant campus travel plans
- Source and secure different opportunities for Kaplan to be present on campus to drive leads and sales
- Travel to campus to support on-campus events and activities, including leading presentations, fairs, and more
- Become a Kaplan product expert and leverage this expertise to build and lead engaging and dynamic on-campus and virtual presentations
- Create and manage a lead nurturing pipeline, and provide ongoing and relevant Kaplan course or event recommendations to students
- Connect directly with students through sales consultations and capture student enrollments into Kaplan classes
- Work alongside Campus Marketing team partners to research and secure new campus partnerships and develop existing relationships with student organizations
- Collaborate with other Campus Marketing team members to inventory, order, and distribute campus collateral and merchandise
- Monitor competitive activity on campus and provide recommendations and solutions to improve Campus Marketing efforts
- Become an expert of your campuses and utilize this understanding of campus culture and audience to provide strategy recommendations and to drive leads and sales
- Where applicable, establish, develop, and maintain relationships with key on-campus advisors, administrators, and other gatekeepers to establish Kaplan as the preferred test prep provider
- Other duties as assigned
Minimum Qualifications:
- Bachelor’s Degree in Business, Marketing, Education, or related field
- 1+ year in at least one of the following: Sales experience/business development (particularly with college-aged students) and Teaching/Presentation experience
Preferred Qualifications:
- Prior field marketing/business development experience
- Test Prep Industry Experience
We offer a competitive benefits package including:
Remote work providing flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!
#LI-AP1
#LI-Remote
Remote work providing flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!
#LI-AP1
#LI-Remote
This position is a Salary Grade A
Location
Remote/Nationwide, USA Additional Locations
Employee Type
Employee Job Functional Area
Marketing Business Unit
00091 Kaplan Higher ED Kaplan is an Equal Opportunity Employer. All positions with Kaplan are paid at least $15 per hour or$31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible.
Diversity & Inclusion Statement:
Diversity inspires innovation and growth in the Kaplan community. Kaplan strives to be a model employer for inclusiveness. Not only does Kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the Organization. Kaplan's employees bring diverse perspectives, ideas, and backgrounds that give Kaplan a competitive edge in anticipating and exceeding our students' needs in today's global market. Learn more about our
culture
.
