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This role is based remotely but if you live within a 50-mile radius of Austin, TX, Roswell, GA, Mountain View, CA or Warren, MI, you are expected to report to that location three times a week, at minimum
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
The Role:
The Product Owner of Marketing Applied Science will manage analytics, data science, AI engagements and platforms focused on the audience selection, activation, measurement and efficiency of marketing and media. They will focus on identifying strategic opportunities for building a targeting capability,
utilizing modeling capabilities, applying data governance, and deploying new audience selection capabilities, working through the integration of 1P/3P data sources. They also have expertise in the economics of media channels (i.e., TV, Display, Paid Search, Paid Social, Programmatic, etc), measurement of ROAS lift, and coordination of tactics through sequencing and frequency caps.
This person will work closely with stakeholders in GM’s vehicle brands and the Performance Driven Marketing team to ensure business acceptance of proposed methods, objective performance evaluation, and optimization of audience activation that drive sales. They will be responsible for developing platforms, tools, and democratized capabilities that allow incrementality and growth for creating scalable products that identify channel and tactic level high return on investment. Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.
What You'll Do:
- Possessing contextual business knowledge and functional domain expertise in the marketing, media, customer, digital channels, as well loyalty and subscription space, to drive incremental value through targeting, prospecting, look-a-likes and other audience base identifiers.
- Driving a strategic roadmap with executable outcomes to provide business value and impact.
- Having strong stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity and into realized data products, insights, and solutions.
- Possessing knowledge of how to map data skills, techniques, and tools to problems.
- Working with stakeholder and teammates to develop requirements definitions.
- Exhibiting the ability to tell a succinct, data-driven story and tailor delivery to a wide range of stakeholder levels.
- Leading and developing a team that can tackle diverse problems across the business, identifying strengths and weaknesses and allocating accordingly.
- Ensuring an elevated level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.
Your Skills & Abilities (Required Qualifications):
- Bachelor’s degree in Marketing, Data Science, Economics, Computer Science, Applied Mathematics, or related quantitative field, or equivalent combination of education and recent, relevant work experience.
- 5-8+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
- 2+ years of experience successfully leading technical teams or work.
- Previous experience and examples building customer platforms and exhibiting platform and data governance.
- Understanding of the principles of causality and/or modeling of incrementality.
- Understanding of the basic principles of experimental design and analysis.
- Familiarity with models of customer lifetime value, retention, and churn.
- Prior experience managing and influencing stakeholders, analysts, architects, engineers, and other Product Owners building a similar capability.
- Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.
- Strong drive for results and intellectual curiosity; must be a self-starter.
- Ability to train, mentor, and evaluate the technical capabilities of others.
- Prior experience evaluating and/or hiring high-performing talent.
- Strong project management skills with demonstrated success.
- Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
- Excellent team player with strong interpersonal skills and highly collaborative work style.
- Excellent oral, listening, presentation, and written communication skills.
Additional Description
Compensation : The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
- The salary range for this role is $108,400 - $169,600. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits:
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
- A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
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Diversity Information
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