Product Marketing Manager

Description

As a Product Marketing Manager, you will be responsible for generating leads for Esker's Accounts Receivable solution suite. You will leverage several marketing channels including email, content promotion, digital events, and more to fill the lead funnel with quality leads and then nurture those leads through the sales process. 

The ideal candidate is growth-minded marketer with prior B2B lead generation experience in email marketing, content promotion and marketing automation, excellent writing skills and an aptitude to quickly learn the digital tools in our tech stack. You will need to be fast-thinking, creative, quick to both problem- solve and execute and highly collaborative. 

*This is a hybrid role, and candidate must be able to come to the Middleton, WI office two to three times per week.*

Employee Benefits 

• Student loan repayment assistance
• Flexible work schedule, summer hours, and work from home options
• Profit sharing options
• Paid time off for community outreach and volunteer opportunities
• Yearly stipend for employee wellness, hobbies, or educational activities 
• Dog-friendly work environment
• Competitive salary and benefits package

 Responsibilities

• Own US strategy for Esker Accounts Receivable demand generation: targeting, messaging, promotion, content, nurturing, reporting and budgeting
• Execute marketing programs (email, webinars, content promotion, etc.) to drive key business metrics including leads, marketing-qualified leads, sales qualified leads, opportunities and revenue
• Drive content creation and promotion strategy for effective thought leadership through late-stage lead progression
• Work with third party vendors to promote content and messaging to relevant audiences
• Inform website copy and messaging decisions - including proper calls to action and content strategy
• Perform ongoing  database analysis on trends, successes, response rate, conversion rates, lead funnel progression, marketing influence, etc.
• Segment and leverage the marketing database to launch efficient and effective email programs
• Manage budget and conduct ROI analysis on marketing spend
• Create the strategy for nurturing leads through a mix of helpful content and other calls-to-action
• Work together with product management, sales, external influencers, and industry experts to develop effective, timely and relevant messaging
• Optimize engagement from marketing efforts to increase the lead conversion rate 
• A/B test and continually measure the performance of marketing messaging and content

Requirements

Think you're Esker's ideal candidate? Here's what we're looking for:

• Minimum 3+ years of experience in B2B marketing, SaaS marketing a major plus
• Proven success with email marketing, lead nurturing and marketing automation platforms (Marketo a plus)
• Experience with CRM systems (salesforce.com a plus) 
• Excellent writer and communicator 
• Strong analytical skills and data-driven thinking
• Aptitude for funnel reporting, ROI and KPI tracking, budget management and planning
• Growth mindset to grow revenue from marketing efforts

Who We Are

Established in 1985, Esker has grown into a leading provider of AI-driven process automation software with over 1,000 employees and 1,700 customers worldwide. Companies such as Arizona Cardinals Football Club, Whirlpool, Sony, Trek, Heineken, and many more use our cloud-based solutions to run more efficient and cost-effective business processes, improve customer and supplier relationships, increase employee productivity and morale, and enhance global visibility, scalability and compliance. Esker operates in five continents with global headquarters in Lyon, France, and two U.S. locations in Madison, WI, and Denver, CO.

Come as You Are
Esker is an equal opportunity employer that celebrates diversity and is committed to maintaining an inclusive and mutually respectful work environment. We do not discriminate against any qualified applicants on the basis of: race, color, national origin, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, disability, medical history, military or veteran status, and any other characteristic protected by applicable law.