Rayn Market And Product Manager

Looking to take your product management or marketing experience to the next level? ETC is pleased to announce an opportunity to join our RAYN team as a Market and Product Manager! This position involves working closely with sales and management to develop the path to Market and provide input as we continue to expand our product portfolio. This role offers a unique opportunity to develop a deep knowledge of horticultural controls to serve as a technical product expert and help guide our future in this growing industry. This position requires the ability to travel globally to represent ETC's RAYN line at tradeshows and as otherwise needed.
ETC offers an excellent benefit package to include health coverage on day one, retirement plans via ESOP and 401k, and 4+ weeks of paid time off. We also offer internal growth opportunities to include tuition reimbursement and management career path courses. Our Mazomanie office includes an onsite gym, deli, health and wellness team, and some fun spots to take a break and shoot hoops, play pool or bags, or just relax with a cup of coffee.
Representative Responsibilities:
• Market research and analysis
• Performs competitive market research and evaluation of products and services within RAYN's niche markets
• Works with sales to strengthen RAYN's brand equity
• Works with sales channel on go-to-market strategy, messaging, and promotions
• Provides knowledge leadership in the horticulture market
• Maintains awareness of competition and other market forces affecting the product line
• Product line strategies
• Organizes and participates in product steering committees
• In cooperation with product steering teams, develops and recommends product line strategies based on market research data
• Writes market requirements for new products
• Integrates and adapts products for a market segment
• In cooperation with sales, develops product line sales forecasts
• Monitors cost of production, profit margins, and sales revenue to optimize product pricing throughout the product lifecycle
• Serves as the customer champion on R&D development teams on product development for new and existing products
• Identifies product positioning strategies that evolve with products as they move through their lifecycles
• Manages all phases of the product lifecycle from inception to retirement
• Provides vision in trade show presence and attends trade shows and conferences as needed
• Product line communications
• Sets the objectives for and leads the content input and review of end-user and service documentation
• Provides internal and external training as needed
• Assist marketing communications staff with promotion and communication for sales distribution and end-users using effective marketing language
• Performs other duties as assigned
• Completes special projects and requests in a timely and positive fashion
Minimum Qualifications:
• Bachelor's Degree or 8 years of comparable business experience in increasingly responsible positions in the related discipline
• All levels of job-related experience will be considered
• Market knowledge of horti controls, fertigation, environmental controls
• Product management and/or marketing experience
• Excellent interpersonal and communication skills
• Able to ask insightful questions and listen
• Effective public speaker
• Able to manage multiple projects simultaneously
• Able to work in a team environment
• Excellent computer skills; proficiency in Excel, Word, PowerPoint, Access
• Able to use statistical analysis tools to forecast sales and analyze market research data
• Ability to perform assigned tasks with minimal or no supervision
• Ability to travel up to 25%