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SalaryHi, we're TechnologyAdvice.
At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world's leading sellers of business technology.
Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines. We're proud to have been repeatedly recognized as one of America's fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.
All positions are open to remote work unless otherwise specified in the requirements below.
The opportunity
The Product Marketing Manager will play a pivotal role within TechnologyAdvice's growing marketing team. Reporting to the Chief Marketing Officer, the PMM will be responsible for defining and executing an integrated Product Marketing strategy to help TechnologyAdvice differentiate itself within a fast-growing market and position itself as a leading provider of demand generation, content marketing, and account-based marketing services for B2B technology vendors.
You'll have a unique opportunity to develop differentiated positioning and messaging for an established global business, build an epic brand amongst B2B marketing professionals, influence key analysts and market movers, and partner closely with the broader marketing and sales teams to deliver audience-centric content, campaigns, and go-to-market programs.
What you'll do
- Perform customer and market research to identify key trends, market needs, and opportunities for unique and impactful positioning
- Develop Ideal Customer Profile definitions, audience personas, value props, and compelling stories that establish emotional resonance with prospects and customers
- Develop product positioning and related unique positioning statements for a broad portfolio of Lead Generation, Digital Advertising, Content Publishing, Intent Data, and Account-Based Marketing products and services
- Create, test, and iterate on website copy, paid media copy, email nurtures, and related communications to our audience of B2B marketers to maximize resonance and engagement
- Partner with the Demand Generation and Sales teams to develop go-to-market strategies for sub-segments of the B2B Marketing community
- Plan and support Sales Enablement activities to help drive sales productivity via impactful content, resources, and messaging
- Build and execute on New Product Introduction programs to maximize awareness and adoption amongst existing customers
- Partner closely with the Product team to understand and influence future product direction
- Participate in TechnologyAdvice's new content and thought leadership programs (launching soon!) to build a highly engaged audience of B2B marketing professionals via engaging articles, videos, podcasts, reports, memes, and more
- Minimal travel within North America is expected for this role
Who you are
- 5+ years of professional experience in B2B Marketing and/or Product Management
- Genuine passion for understanding buyers and developing game-changing positioning
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward
- Excellent writing, communication, and storytelling skills
- Strong ability to work collaboratively with cross-functional teams including product and sales teams
- Detail-oriented, organized, and able to manage multiple projects simultaneously.
- Flexibility to work in a high-velocity and rapidly changing environment
- Solution-oriented self-starter
What we offer you
Our benefits and programs are designed to make your life better for you and your family..
- Flexible schedule with remote, hybrid and on-site options
- Comprehensive medical, dental and vision insurance
- 401K with company matching
- Flexible paid time off
- Paid maternity and paternity leave
- Pet insurance for your furry family members and co-workers
- Wellness perks that include the Headspace App and monthly fitness reimbursements
- Ongoing career development opportunities, mentorship program, bucket list benefit, and more
- In-office snacks, beverages, catered meals, and even some ping pong
#LI-Remote
Work authorization
Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the United States at hire in an employer approved US state and must maintain authorization to work in the United States throughout their employment with our company.
EOE statement
We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.
Pre-employment screening required.
TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation.
Any AI-generated or incomplete application answers will be auto-rejected.
