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Form of workThe Marketing Manager is a valued member of our Marketing Operations Team and is responsible for leading a portfolio of sterile injectable pharmaceutical products in the acute space. This position requires a combination of P&L strategy and management and promotional marketing.
The Marketing Manager is a valued member of our Marketing Operations Team and is responsible for leading a portfolio of sterile injectable pharmaceutical products in the acute space. This position requires a combination of P&L strategy and management and promotional marketing.
This position reports to the Director of Marketing Operations. This role is located onsite in East Windsor New Jersey with one (1) day a week remote.
- Manage P&L for portfolio of products as assigned including, pricing, forecasting, budget, bids and other financial targets
- Develop and support the implementation of short- and long-term business strategies and tactics to reach financial targets and expand use of specialty pharmaceuticals
- Actively engage and support selling efforts by working in close collaboration with Sales on product needs, new bid opportunities and customer communications
- Independently interpret and analyze data and messaging for Sales use with customers
- Recommend promotional product strategies and tactics to engage customers and drive engagement and product preference
- Collaborate with cross-functional partners and vendors to develop of comprehensive marketing collateral based on clinical indication driven market segments, including design and execution of messaging, promotional materials, sales tools, and proof sources
- Support development of annual sales meeting strategies, messaging, collateral, and training effort to ensure effective pull-through and contract compliance
- Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning
- Collaborate with NPL lead to develop and execute effective launch plans for new product launches
- Work with marketing leadership to set strategy, messaging, and execution approach for relevant trade shows and exhibitions; develop plans specific to products in your portfolio
- Participation in marketing planning (annual marketing plan) competitive research, market landscape analysis, development of molecule plans and budgets, presentations to leadership
- Monitor and track competitive intelligence, market landscape and product performance to continually optimize plans to meet forecasts
- Product market and competitive insights from market research, customers and field-based personnel and management for communication tools and messaging development
- Develop deep understanding of customer targets and their needs to develop effective communications and solutions
- Plans and participates in advisory boards, market research, and consultant meetings to support or validate strategies and tactics
- Partner with marketing communications to develop and implement social media outreach and content to LinkedIn, Twitter, Facebook, email/email campaigns.
- Maintain and keep branding and messaging relating products and portfolio on our website and LinkedIn consistent and up to date.
- Bachelors Degree
- Prior generic pharmaceutical marketing experience required, with injectable experience preferred
- Minimum of 3-5 years of experience in downstream customer-facing Product Marketing in the pharmaceutical
