Product Marketing Manager

Role: Product Marketing Manager, Partnerships

Location: Remote (California)

Duration: 3 Months Contract

Client: Lyft, Inc.

Job ID: 369902

Description:

We’re looking for a results-driven Product Marketer to lead marketing efforts for our growing portfolio of partners. This role will entail a combination of partner and product strategy, cross-functional collaboration and developing positioning and go-to-market strategies for new partnerships and products.

Responsibilities:

• Leverage user insights to develop and drive a strategy for products in conjunction with the Strategic Business Development, Product and Engineering teams
• Be the voice and expert of the partner’s audience and Lyft’s riders
• Work cross-functionally with Strategic Business Development, Product, Design, Research, Operations, Brand, Support, etc. to fuel ongoing partner awareness, adoption and go-to-market launches
• Rapidly experiment and iterate to increase conversion and product usage
• Develop close working relationships with partner organization’s marketers and team
• Identify new types of partners and products based on user research, passenger behavior, and market trends

Experience & skills:

• Bachelor’s degree 6-8+ years’ experience in marketing with 2+ years in product or partnerships marketing
• Experience in applying consumer insights to inform and optimize the customer experience Full funnel experience: From awareness through engagement and retention
• Analytical thinker and experience in data-driven marketing.
• Results driven with the ability to analyze complex data to inform strategic decisions.
• Experience developing strategies to solve ambiguous and complex problems
• Thrives in fast-paced environments and can adapt quickly to shifting priorities.
• Must have bias toward action and ability to identify and simplify problems
• Strong interpersonal skills with the ability to collaborate, manage expectations and work cross-functionally with both analytical and creative teams
• Very strong written and verbal communication skills

Job Type: Contract

Pay: $90.00 - $102.00 per hour

Education:

• Bachelor's (Required)

Experience:

• marketing: 6 years (Required)
• partnerships marketing: 6 years (Required)
• Product marketing: 6 years (Required)
• applying consumer insights: 6 years (Required)
• developing strategies: 6 years (Required)

Work Location: Remote