Product Marketing Lead, Instagram Creators

Summary:

We are looking for a seasoned Product Marketing Lead to help drive our investments in creators on Instagram. You'll be responsible for supporting a team of product marketers, creating business and product strategies, managing our go-to-market plans, and coordinating a cross-functional team building the future of creator products on Instagram.The ideal candidate will have (direct/indirect) people management or mentoring experience, a multi-disciplinary background including business strategy, marketing, and analytical skills, and will be passionate and knowledgeable about the creator & media ecosystem.At Instagram, we are focused on building a diverse and inclusive workplace. Our Product Marketing team is focused on amplifying diverse perspectives across our creator community, so we welcome you, your personal experience and different perspectives.

Required Skills:

Product Marketing Lead, Instagram Creators Responsibilities:

1. Develop product strategy and provide product team leadership, in partnership with disciplines including product management, engineering, design, research, data science

2. Lead cross-functional and cross-team relationship building and collaboration with product team, GTM, and cross-org partners

3. Manage a team of Product Marketing Managers and scale the Product Marketing function for creator facing products

4. Manage high-priority, fast moving decisions and communications regarding our product and go-to-market strategy

5. Represent the market with product teams, including qualitative and quantitative feedback from creators, and help product teams prioritize roadmaps

Minimum Qualifications:

Minimum Qualifications:

1. 8+ years experience in Product Marketing & business strategy development

2. Proven experience developing marketing strategies using both quantitative and qualitative research and insights

3. Demonstrable experience working with, or in support of, diverse communities

4. Demonstrable experience working in digital media, with an interest in or knowledge of the Instagram creator landscape

5. Proven experience successfully launching and driving adoption for new digital products and services while owning and achieving KPIs

6. Demonstrable experience successfully conveying ideas both internally to multiple stakeholders and teams, as well as externally to end users

Preferred Qualifications:

Preferred Qualifications:

1. BA/BS degree and/or MBA in relevant field

2. 3+ years of people management experience

3. Experience with creator products or audiences

Public Compensation:

$150,000/year to $211,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.