Product Marketing, E-mobility "All in One"

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

ABB is transforming into a customer-centric, product-led sustainable mobility company, looking for motivated and passionate individuals to join our team. The newly created ABB E-mobility marketing and communications organization will drive this experience through brand purpose: We support our customers to electrify mobility. It is our responsibility to position ABB E-mobility as a reliable partner and authority in the industry. We are seeking a highly skilled and motivated Product Marketing lead for our ALL in One program. First and foremost, you are the voice of the customer, understanding their value realization and bridging it with business objectives. Collaborating closely with product and sales teams, you will define the Go-To-Market (GTM) strategy, ensuring outcomes are prioritized over mere outputs.

This position reports to

Team Lead of Product and Portfolio Marketing

Your responsibilities

• Conduct thorough user and market research, including competitor analysis, to identify market trends, understand personas, and uncover untapped opportunities.
• Serve as the ambassador bridging customer and market insights, segmenting customers to discern what delights them in our public charging program while addressing their frustrations and needs.
• Lead GTM processes, fostering strong inter-team relationships to construct a comprehensive Product Marketing plan aligning sales and marketing activities with sales and product targets.
• Craft compelling narratives for the All In One products and programs, defining their positions in customers' minds, measuring this perception, and establishing success metrics for the program.
• Evangelize the program, tailoring impactful messages for customers and crafting persuasive stories that resonate with analysts, reports, and key decision-makers.

Your background

• Bachelor's degree in Business, Marketing, Engineering, or related field, with 5-10 years of Product Marketing experience in B2B/B2C tech/platform.Familiarity with subsidized product dynamics, especially in government-funded initiatives.
• Expertise in Product Marketing methodologies, with a preference for Continuous Discovery practices.
• Strong analytical skills for precise data collection, organization, and dissemination, with the ability to drive customer-facing messaging and define business metrics. Multi-lingual proficiency is a plus.

Benefits

• Retirement plan
• Disability insurance
• Life insurance
• Wellbeing program
• Healthcare plan

More about us

ABB E-mobility is a world leader in EV charging technology with a strong R&D pipeline and an unparalleled global reach. With our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – we are actively enabling the future of e-mobility, not just predicting it. The exciting developments within this sector perfectly align with our Mission to Zero initiative, aiming to support cleaner and greener communities for all. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. #LI-Remote