Principal Campaign Manager

About the team & opportunity 

What’s so great about working on Calendly’s Marketing team? 

We show our prospective customers the value of our product and features in maximizing their most valuable asset…time. 

Why do we need you? Well, we are looking for a Principal Campaign Manager to join our incredible Demand Generation Team. The ideal candidate has a scrappy, experimental mindset, sales collaboration experience and enjoys working within 6Sense to mine data for intent signals in order to inform both paid and non-paid channel strategy.

You will report to the Senior Manager, Demand Generation and will be responsible for generating revenue with our enterprise sales team.

A day in the life of a Principal Campaign Manager at Calendly

You will drive revenue via many opportunistic experimentations that will inform and scale your campaign go-to-market strategy.  You will use your passion for mining data for intent signals in order to inform both paid and non-paid channels. You will not only use data to inform decisions and strategy, but you will use your expertise to turn numbers into stories. You will have a constant pulse on your area of the business, drive collaboration across teams and will deliver results! 

On a typical day, you will be working on: 

• Uncovering opportunistic experiments sourced from 6Sense data, technology alliances, market trends, sales collaboration and more in order to drive revenue for the enterprise sales motion 

• Creating an experimental strategy: framework, testing schedule, hypotheses, reporting, define and implement repeatable processes for scale

• Generating net-new and/or amplify activities across marketing including teams like webinar, F2F events, content, channel and more

• Collaborating with the Senior Paid Media Manager on paid channels - 6sense display and paid social - to optimize performance, run experiments and craft a story from data

• Collaborating with the Enterprise sales team to align on priorities, uncover experimental opportunities, surface first/third-party data and more

• Collaborating with the Senior Campaign Manager, PLG to uncover areas of opportunity for SLG and PLG motions to feed one another

• Owning the state of your business - account engagement, budget management, pipeline health

• Tracking program results, measure success and report metrics to varying stakeholders across the business like CMO, Head of Sales and more

What do we need from you?

• 7- 10+ years of hands-on B2B SaaS GTM marketing experience - a huge plus if at a company that has both PLG and SLG functions

• Experience managing a budget, ROI analysis and exceeding pipeline/revenue goals

• Experience driving revenue with non-paid channels 

• Experience working with sales on all levels - VP through AE

• Ability to effectively prioritize tasks and manage time within a fast-paced environment while maintaining high attention to detail

• Self-starter, creative mindset to think creatively and generate experimental ideas

• A natural curiosity to understand how things work and connect - like lead scoring, lead routing, the MarTech stack and more

• Exceptional communication and presentation skills - knowing how to pivot the content based on the audience and create stories out of data

• Ability to be adjust prioritize and adapt quickly in a fast-paced, start-up environment

• Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time

What’s in it for you? 

Ready to make a serious impact? Millions of people already rely on Calendly’s products, and we’re still in the midst of our growth curve — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey. 

Our Hiring Process:

We aim to provide an inclusive and equitable candidate experience to everyone who expresses interest in working at Calendly. To learn more about our hiring process, please visit our careers page at www.careers.calendly.com.

Once selected for an opportunity, the recruiter assigned to the role will keep you informed every step of the way. Have questions? Let your recruiter know! Want to share your experience? We are passionately committed to improving and building on our process, and we consider feedback a gift.

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at recruiting@calendly.com . 

Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, California, Hawaii, Montana, North Dakota, South Dakota, Nebraska, Iowa, and West Virginia, you will not be eligible for employment. Note that all individual roles will specify location eligibility.

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Compensation is based on a variety of factors including but not limited to location, experience, and job-related skills. In addition, Calendly offers a wide range of best in class total rewards. This includes comprehensive employee benefits like healthcare, dental, vision, parental leave, 401(k) match, paid time off, and much more. At Calendly we believe exceptional performance deserves exceptional rewards! During the hiring process, we are committed to sharing details about the compensation range for the position, enabling you to make an informed decision. 

Please note that the compensation details listed in role postings reflect the base salary only, and do not include bonus/commission, equity, or benefits.