```Job Overview:
We are seeking a highly skilled PPC Specialist to join our team. As a PPC Specialist, you will be responsible for managing and optimizing our pay-per-click advertising campaigns across various platforms. Your expertise in digital advertising and data analysis will play a crucial role in driving targeted traffic and maximizing conversions.
Duties:
- Develop and implement effective PPC strategies to drive traffic and achieve campaign objectives
- Conduct keyword research and analysis to identify relevant keywords for optimal campaign performance
- Create and optimize PPC ad copies that are compelling and aligned with campaign goals
- Monitor and analyze campaign performance using various analytics tools, such as Google Analytics
- Identify areas of improvement and implement optimization techniques to increase click-through rates (CTR) and conversion rates
- Collaborate with the marketing team to align PPC campaigns with overall marketing objectives
- Stay up-to-date with industry trends, best practices, and new technologies in PPC advertising
- Provide regular reports on campaign performance, including key metrics and insights
Requirements:
- Proven experience as a PPC Specialist or similar role
- In-depth knowledge of digital advertising platforms, such as Google Ads, DoubleClick, and social media advertising
- Proficient in web analytics tools, such as Google Analytics, to track campaign performance
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Experience in conversion optimization techniques to maximize campaign effectiveness
- Familiarity with media planning and buying processes
- Knowledge of Google Tag Manager or similar tag management tools is a plus
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams
If you are a results-driven professional with a passion for digital advertising and have the skills mentioned above, we would love to hear from you. Join our team and take your career to new heights!
Please note that only qualified candidates will be contacted for further consideration.```
Job Types: Full-time, Part-time, Contract
Pay: $43,273.68 - $52,114.53 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Experience level:
- 3 years
Schedule:
- Monday to Friday
Work Location: Remote