Marketing Specialist

GENERAL JOB SUMMARY:
Work with marketing and business development managers to generate and nurture new business opportunities for a variety of technology products and services used by businesses, the military, and government agencies.
ESSENTIAL JOB FUNCTIONS:

• Author, deliver, edit, and optimize compelling marketing materials and campaigns that effectively improve brand awareness and drive website traffic.
• Determine, and continually analyze, the most effective social media platforms and other digital media formats to target the Company's prospective B2B leads.
• Manage and monitor all social media platforms on a daily basis; posting engaging content and responding to inquiries.
• Maintain and update website content, intranet portal, and other shared data sources to ensure timely and quality material.
• Identify marketing opportunities by planning, implementing, and monitoring direct marketing campaigns that generate the leads and response needed to meet the marketing strategy.
• Manage all brand elements such as logos, presentations, proposal templates, ads, and all other mediums to ensure branding consistency.
• Work with executives, product managers, and others to develop press releases and other promotional materials.
• Formulate reports by collecting, analyzing, and summarizing data and trends as requested by management.
• Conceive and implement processes that enhance the effectiveness of sales and marketing tools and systems.
• Strong graphic design skillset
• Support trade shows, conferences, and other promotional events for sales, marketing, and HR career fairs; including set-up, maintaining marketing equipment, and development of materials.
• Conduct customer satisfaction surveys and evaluate competition.
• Must be at assigned worksite during assigned hours 100% of time; less PTO, FML/STD/LTD

Other Job Functions

• Assist in maintaining marketing calendar and budget.
• Support supplier launches and alliance partner activities.
• Participate in other business development efforts.
• Other duties may be assigned.

SUPERVISORY RESPONSIBILITY:
N/A
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KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Adheres to the Kratos Code of Conduct & Ethics.
• Strong graphic design skillset
• Strong writing, editing, proofreading, layout and design skills are essential.
• Ability in capturing, synthesizing, and developing creative and technical content and the application of marketing principles for the targeted audience.
• Able and comfortable working with subject matter experts in the development of technical promotional content.
• Knowledge and understanding of digital and social media content and formats.
• Web savvy with strong desire to stay current with emerging technologies and marketing trends.
• Pro-active and self-motivated with ability to work across functions to drive execution.
• Excellent interpersonal skills and ability to work effectively in a team.
• Highly organized and detail-oriented.

EDUCATION AND EXPERIENCE:

• BA/BS in related field.
• A minimum of 5 yearS of related experience.
• Experience using MS Excel, Word, Publisher, PowerPoint, and Adobe Creative Suite.

WORK ENVIROMENT / PHYSICAL REQUIREMENTS:
Office environment
Ability to stand and sit for long periods of time
Ability to perform tasks to operate a computer via standard input devices
Ability to liftup to 25 pounds
Ability to work effectively in a rapidly changing environment with multiple deadlines
Some travel may be required, less than 25% expected
THE ABOVE STATEMENTS ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK BEING PERFORMED BY INDIVIDUALS ASSIGNED TO THIS CLASSIFICATION. THEY ARE NOT INTENDED TO BE CONSTRUED AS AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND SKILLS REQUIRED OF PERSONNEL SO CLASSIFIED.
A REVIEW OF THIS CLASSIFICATION HAS EXCLUDED THE MARGINAL FUNCTIONS OF THE CLASSIFICATION THAT ARE INCIDENTAL TO THE PERFORMANCE OF FUNDAMENTAL JOB DUTIES. ALL DUTIES AND RESPONSIBILITIES ARE ESSENTIAL JOB FUNCTIONS AND REQUIREMENTS AND ARE SUBJECT TO POSSIBLE MODIFICATION TO REASONABLY ACCOMMODATE INDIVIDUALS WITH DISABILITIES TO PERFORM THIS JOB PROFICIENTLY.THE REQUIREMENTS LISTED IN THIS DOCUMENT ARE THE MINIMUM LEVELS OF KNOWLEDGE, SKILLS OR ABILITIES.
EEO/M/F/D/V
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