Paid Search Specialist

The PPC / Paid Search Specialist is responsible for researching, executing, analyzing, and optimizing Pay Per Click media campaigns with an emphasis on e-commerce clients.

KEY RESPONSIBILITIES:

·       Perform daily account management on Google Ads, Bing Ads, Google Merchant Center, Google Shopping, Meta Commerce Manager, and Shopify.

·       Maintain and monitor daily and monthly budgets, ROAS, conversions, CPC’s, impression share, quality score and other important account metrics.

·       Provide recommendations and execution for keyword opportunities, campaign structuring, targeting, and shopping feed management in accordance with client goals.

·       Finalize client reports with key observations and actionable insights.

·       Review reports with each client to help them understand the successes of the campaign.

·       Collaboratively work with Analytics, Account Executives, Sales, and external partners to deliver on desired outcomes.

·       Communicate to team and management on project development, timelines, and results.

·       Keep pace with search, shopping and e-commerce industry trends and developments.

·       Model Orange142’s culture by showing up as a growth-oriented learner and competitive winner focused on client success.

REQUIREMENTS:

·       2+ years of experience researching, executing. and optimizing campaigns in Google Ads & Bing Ads and other ecommerce platforms

·       Shopify Expert, Google Ads & Bing Ads Certified

·       Passion for Search, e-commerce, and internet advertising

·       Attention to detail and the ability to effectively multi-task and problem solve

·       High levels of integrity, autonomy, and self-motivation

·       Excellent analytical, organizational, project management and time management skills

·       Ability to clearly and effectively articulate thoughts and points

·       Ability to learn new industries and new business types quickly to achieve client goals

·       Proficiency in MS Excel, PowerPoint, and Word

·       BS/BA degree preferred

COMPENSATION & BENEFITS:

·       Competitive salary plus performance incentives and 401k contribution

·       Participation in company health (medical, dental) insurance plans after 60 days full-time employment

·       Paid vacation and sick days

·       Company laptop