Paid Search Marketing Manager (B2B)

About the Marketing team:

As the Marketing team at Formic, we are tasked with articulating the value of Formic's offering to a diverse audience and driving top of funnel growth. We are creative, organized, flexible, and entrepreneurial. Each week and month looks a bit different as we continue to experiment with new strategies and optimize our approach to existing channels. Our team is a perfect fit for those looking to work on a range of projects as a member of a team driven by a singular mission: help Formic grow.

As a Search Engine Marketing (SEM) and Paid Acquisition Specialist at Formic, you will play a vital role in driving the growth and success of our company by leveraging paid digital marketing strategies. You'll work closely with the Demand Generation Marketing and Sales Development teams to ideate, create,, execute, and optimize paid acquisition campaigns while ensuring our online presence aligns with our brand identity.

As Paid Media Manager, you will:

• Develop and execute Formic's search engine marketing and paid acquisition strategies to drive full-funnel growth
• Manage pay-per-click (PPC) and paid advertising campaigns across various platforms
• Optimize Paid Search, media, and display campaigns to achieve target objectives
• Conduct keyword research and competitor analysis to inform campaign strategy
• Create and manage ad copy, landing pages, and ad creative to maximize ROI.
• Monitor and analyze campaign performance, making data-driven decisions to iprove results
• Collaborate with internal stakeholders to align digital marketing efforts with the company's mission and model
• Stay updated on industry trends and best practices related to search engine marketing and paid acquisition, and contribute ideas/recommendations to Formic's paid media strategy

What makes you a great fit:

• You will have a proven track record taking on end-to-end campaign ownership and successfully delivering results in a fast-paced environment
• 4+ years of experience in search engine marketing and paid acquisition, with a specific focus on B2B required
• A creative, entrepreneurial spirit with a passion for creating exceptional B2B content
• Strong cross-functional collaboration skills and the ability to work with various departments. You're able to step back from your focus in paid media and seek feedback and partnership with other areas of Marketing and Sales to benefit all.
• You will act as a contact for cross-team engagement; creating partnerships internally, proposing tests to support new objectives, and leading stakeholder communication on progress
• Experience communicating results to senior leadership
• Excellent communication skills in a remote work environment, including email, project plans, and knowledge documentation
• Comfortable with data analysis and proven success using it to drive creative execution
• Flexibility to adapt to evolving business needs

What makes you an even more fantastic fit - (Bonus Points!):

• Experience in the automation, robotics, and/or manufacturing industries
• Experience with Hubspot and Salesforce

What we look for:

We're building a company from the ground up, so every single person we hire has a massive impact on our team, culture, and ability to accomplish our mission. While each individual brings their own unique skills and perspectives to Formic, we look for people who share our vision and act in alignment with our Operating Principles. If this sounds like you, Formic could be the place for you:

• Fearless Optimism:You share our ambitious vision of what we can accomplish. You're aware of the challenges we will face as a startup doing new things in an old space, but you're energized by the incredible opportunity we have to drive change for our customers, and for the manufacturing industry at large.
• Factories First:You have a strong customer focus, no matter who your customer is. You seek to make things easier and better for our customers, even if it makes your job a little harder.
• Today, Not Tomorrow: There are always plenty of projects to tackle in a startup, but you prioritize, take accountability for work, and have a bias toward action.
• Be Right Often: You don't do things just because that's how they've always been done. You keep looking for ways to improve, seek out feedback along the way, and back your decisions up with data.
• Made of Rubber: Just like rubber, when you fall you bounce back up. You know there's going to be a lot of challenge and change in our work ahead but you are adaptable, resilient, and ready to thrive through it all.
• Good Baton Passes: You work with a desire to make things easier and better for your team members. You use empathy to understand the needs and goals of others and support each other so Formic can be successful together.

Total Rewards:

Total rewards packages at Formic consist of salaries benchmarked against similar stage growth companies, insurance (medical, dental, vision, life, STD, LTD), and equity in Formic itself. As an early stage startup, equity is an important part of our investment in you, and your investment in Formic. When Formic succeeds, we all succeed.

Final offer amounts are custom-crafted, based on the cash/equity ratio preference of the candidate, as well as their experience, geographical location and cost of labor, and more, and may vary from the range listed below. Ultimately we're seeking top performers who will make a difference to our business, and we're open to negotiating the compensation structure for the right candidate.

The expected base pay range for this position is $70,000 - $120,000. #LI-MB1