Paid Search Campaign Manager

Description
Position at Leads-IQ
Position : Paid Search Campaign Manager
Location: Chicago, Illinois
Start Date: Immediate
Summary
LeadsIQ, a Skybox Capital company, is an emerging leader in data-driven customer acquisition. We deliver top-tier SEM-originated traffic through our best-in-class technology, industry expertise and digital marketing best practices. We are a team of industry experts with a combined 70+ years of experience in complex online marketplaces, performance marketing and client partnerships. Our team has built and sold $1Bn+ revenue digital marketplaces, managed $250MM of annual ad spend and developed strategic partnerships with Fortune 100 clients across numerous industries. We have a passion for delivering high quality volume to our valued partners, and we know how to drive results.
We are searching for a self-motivated, hard-working Paid Search Campaign Manager that can join our team and hit the ground running on day one. This is an entrepreneurial environment where hard work is recognized and a meritocracy where all ideas are valued and encouraged. Successful team members thrive if they are able to operate independently and are motivated to learn and grow in a small team environment.
Responsibilities:

• Develop and optimize Paid Search strategy across a rapidly growing number of industries
• Own performance outcomes for specific accounts; develop deep understanding of KPIs impacting P&L
• Build scalable processes that can be seamlessly incorporated across multiple verticals
• Outline Paid Search strategy for new verticals by identifying key topics and overseeing account structures
• Train and mentor junior level Paid Search team members
• Facilitate business development pitches by translating account performance into growth and optimization opportunities for our partners
• Maintain an A/B testing pipeline to deliver insights and drive strategy; strive to constantly improve upon account performance, iterating on wins and learning quickly from losses
• Liaison with Google account management team to remain on the cutting edge of Ads trends
• Monitor and react to performance trends in Google and Bing Ads to increase our competitiveness in SEM space
• Prepare and present performance reports, continuously identifying areas of potential optimization
• Routinely conduct and update competitive analyses in the verticals we participate in and identify opportunities to test and improve keyword coverage and ad copy

Requirements:

• 6+ years of relevant work experience
• Excellent communication skills
• Acute attention to detail, a strong sense of work ownership and consistently meets deadlines
• A desire to constantly improve and excel in both individual and team performance
• Eager to learn and share knowledge with team
• Experience with Google and Bing ad platforms