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SalaryJob Summary
We are interested in candidates with a strong background and passion in paid advertising and digital technologies with 6+ years of relevant experience. This role will sit on the Digital Strategy team and will work cross-functionally to plan and execute channel strategies as well as ad hoc Paid Media campaigns.
Strong candidates are both detail and action-oriented; focused on marketing outcomes but capable of building and adhering to processes. The ideal person wants to dive in and learn our business, brings deep technical expertise in digital ad operations, and takes ownership of paid campaign performance.
Key Responsibilities
- Planning, configuring, and managing paid ad campaigns for 8+ client verticals and internal teams
- Tracking, analyzing, and reporting results on campaign performance
- Conducting keyword research, testing ad placement + copy, advising spend, and continuously adjusting and optimizing for efficiency
- Owning paid search and social to drive qualified leads
- Interfacing with internal stakeholders and teams to advocate for Paid Media, offer education and channel expertise
- Prepare and present reports with insights to drive KPI, budget, and marketing strategy decisions
- Help support the training and growth for more junior members of the team
- Collaborate with the Digital Strategy and Marketing Strategy teams on CRO (conversion rate optimization) efforts, and maintaining a view of the entire user flow
- Manage third-party Paid Media partnerships
- Stay current on Paid Media practices, trends, and industry updates
The skills you’ll bring
- Bachelor’s degree in related field, or equivalent work experience
- 6+ years of experience of in-platform paid advertising experience including Google, Bing and LinkedIn
- Proven track record in managing both small and large budgets (ranging from $2k - $50k+ monthly spend)
- In-depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
- 2+ years of experience building, defending, and reporting on Paid Media plans
- 2+ years of experience managing third party media partners
- Passion for optimization, testing and learning systematic strategies to improve performance
- Experience helping teams and decision-makers manage expectations - and fielding calls, questions and requests
- Can produce error-free work under tight deadlines
- Can write and iterate on ad copy
Bonus Points for
- B2B experience
- Paid advertising certifications
- Google Analytics/ Tag Manager experience
- Hubspot experience
- Experienced in ad serving and ad operations
- Programmatic (DSP) buying/trading experience
- Knowledge of web development technologies (HTML, JavaScript, CSS, etc.)
At POWER Engineers, you can have a rewarding career on every level. Our philosophy is simple: Do Good. Have Fun. Build Success.
You’ll work on fun and challenging projects and initiatives. You’ll have the chance to make a positive impact on society and the environment. And you’ll find the support, coaching and training it takes to advance your career.
Since we’re employee-owned, we get to make POWER a great place to work. That includes providing competitive compensation, professional development and a full benefit package:
- Medical/Dental/Vision
- Paid Holidays
- Vacation/Paid Sick Leave
- Voluntary Life Insurance
- 401K
- Telehealth Benefit covers all providers
- Maternity and Paternity Leave
- New Dads and Moms Benefit program
- Fertility Benefits
- Gender affirming care
POWER is a fun engineering firm. That might seem contradictory to some, but it works for us!
Salary DOE: The pay range for this position is $80,000-$120,000 per year; however, base pay may be higher or lower depending on the candidate's job-related knowledge, skills, and experience. This figure does not include additional compensation such as health benefits, vacation, 401k, etc.
