Social Media Specialist

Title: Social Media Specialist

Location: Missouri, Texas, Tennessee, Florida, Arizona

Work Type: Remote

Allsup – True Help. Rewarding. Teamwork.

Allsup LLC is a people-centered organization with a team of hundreds who are dedicated to helping people with disabilities lead lives that are as financially secure and healthy as possible. We enjoy working together to make a difference, get the job done, and find solutions for our customers.

You will enjoy a collaborative workplace, with rewarding results where your opinion matters. We have a great benefits package and paid time off program, with casual dress and a comfortable work environment. Many positions have no weekends, or minimal weekend work. You’ll have a predictable work schedule, the potential to work from home, and enjoy an employee-centered work life and have fun. 

Even better, you can develop your own knowledge and professional skills through a self-driven personal improvement approach to professional development. Our business takes complex federal programs and makes them easier for people to navigate—including SSDI, veteran’s disability, return to work and Medicare. Drive your expertise and advancement with the support of your supervisor and our organization.

Position Summary:

The Social Media Specialist is responsible for content leadership program of Allsup and Allsup Employment Services’ Social Media channels, with an emphasis on communications strategies (paid and organic) to enhance and expand its positive engagement with potential and current customers, the disability community and key influencers.

This includes creating compelling content that supports business growth and fosters digital objectives to improve SEO, ensure high brand awareness and drive referrals to the company’s services to targeted audiences nationwide. In addition, this role is primary backup for the Digital Advertising Specialist, providing paid advertising and Google analytics support, including campaign performance and assessment for Digital Marketing. Additional role as liaison for disability groups (Strategic Alliances) with an emphasis on digital content campaigns and sponsorships to boost national (plus local and regional) visibility.

This digital creative position requires development and execution of high-quality content adapted and distributed across Social Media platforms (e.g., Facebook, Pinterest, Instagram), and capability of handling paid advertising initiatives. Includes managing customer reviews, e-communication (direct messages, live chat, customer posts), supporting organic campaigns (PR, blogs, videos), and web-based events.

In addition, the position is responsible for identifying and managing opportunities to engage consumers and affiliate and referral partners (i.e., disability groups) through Social Media communities, digital events (webinars, FB live, etc.) and sponsorships; and supporting efforts to grow the Allsup consumer business through organic and owned digital media. Works closely within Marketing Communications and agency teams to ensure content and marketing objectives (paid and organic) are achieved across all channels, and with Human Resources to support employee engagement.

Reports to the Director of Digital Media (Digital Marketing team). Works closely with Marketing, Customer Service/Operations, and Human Resources. 

Essential Job Functions:

1. Develop and coordinate organic Social Media communications strategy and programs, ensuring integration with all communications and marketing channels.
2. Create full monthly calendar of compelling content, including writing, editing and proofreading content (text, images and visuals) for use across audiences and channels (e.g., Facebook, Instagram, LinkedIn, etc.). Incorporate supporting tools such as ChatGPT, Canva, and other content-creation software.
3. Lead paid Social Media advertising, including campaign setup and monitoring, plus reporting.
4. Support Google analytics for digital advertising, including campaign performance, analyzing metrics and KPIs, as needed, to assist with paid advertising initiatives.
5. Manage Social Media platforms and owned assets, including monitoring and responding to audiences on all Social Media channels, plus customer reviews, platforms such as Google Review, Trustpilot, Yelp, and others.
6. Grow Allsup’s Social Media audience and engagement for key demographics.
7. Develop and manage regular reporting. Includes reports based on web analytics and social listening tools to measure campaign performance, analyze metrics and KPIs to track progress and impact on business results.
8. Ensure customer service and brand consistency through review, design and enhancements across Social Media channels, including collaborative initiatives, adopting Social Media channel upgrades (e.g., platform specs, format changes, etc.), and aligned with digital marketing/design/content marketing strategies.
9. Develop and maintain relationships with disability and advocacy groups on behalf of the company. Includes identifying and developing engagement activities, such as membership benefit plans, online events and webinars, content exchanges and joint PR opportunities.
10. Foster and develop programs that support SEO, drive brand awareness, generate visits and leads, and further public understanding of SSDI and federal programs, as well as company products and services.
11. Ensure all efforts, programs and messages align with and support the brand, product marketing and the company. 

 Essential Job Requirements:

EDUCATION/EXPERIENCE

Bachelor’s degree required, preferably in public relations, journalism/new media, Social Media or communications. 5-7 years of full-time work experience (at least 3 years in Social Media). Experience managing Social Media platforms and experience with tools for analysis and optimization (Google Analytics, Meltwater, Hootsuite, etc.). Excellent written communication and presentation skills and evidence of strong editorial and creative writing abilities. Experience and demonstrated ability to craft content for various communication channels. Working knowledge of SEO principles (keywords, links, coding, etc.). Experience with relationship building and engaging influencers via online platforms. Background in healthcare, disability-related organizations, government or social work a plus.

KNOWLEDGE/SKILL REQUIREMENTS

Proficiency with Social Media platforms is required, including Facebook, Twitter, LinkedIn, YouTube, etc. Excellent written and oral communications skills. Google Ads and Analytics knowledge required, with the ability to develop, execute, and optimize campaigns, and analyze analytics to monitor traffic and user behavior. Excellent interpersonal skills with a team orientation. Knowledge of Social Media, web engagement strategies, and customer communications, including advertising and public relations. Outstanding project management skills. Focused and self-driven. Highly motivated to seek continuing education and training to maintain effectiveness and apply new tools and tactics. Highly proficient in Microsoft Office tools.

Benefits:

• Health, Dental, and Vision Insurance
• 401(K) Matching
• Short-Term and Long-Term Disability Insurance
• Life Insurance
• Paid Time Off
• Paid Holidays
• Flexible Spending and Health Savings Accounts
• Tuition Reimbursement
• Pet Insurance
• Employee Assistance Program

Schedule:

• Monday to Friday
• Full-time Hours
• Remote Work Location
• $40,000-$65,000

Allsup is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.